Film / TV
‘We Own The Night TV’ Looks to Red Bee’s Platform
Story Highlights
Live Dutch DJ streaming service We Own The Night TV is now offering a VOD and PPV option, thanks to Red Bee Media and its OTT platform.
Created as a response to the ongoing pandemic and the cancellation of live events, We Own the Night TV created its on-demand offering using Red Bee’s managed OTT services platform, which provides brands and content owners the ability to launch a fully-functional streaming service out the door. The service integrates with other Red Bee offerings including content aggregation, metadata and automatic captioning.
“The coronavirus pandemic has had a major impact on the dance industry with promoters, suppliers and artists seeing their revenues disappear into thin air,”, says Wilco Jung, creator of We Own The Night TV – On Demand, which is offering PPV sets from A-list DJs including Blasterjaxx, Bassjackers and Julian Jordan. ”The goal is to re-establish the artist-fan connection by providing world-class beats to their homes. Using OTT this way is something unique in our industry and Red Bee enables us to do it. Our setup is pandemic proof and will generate necessary and fair income streams for all parties involved, while providing home party fuel for fans worldwide, now and long into the future.”
Rather than a monthly subscription fee, the new service is pay-per-set, with both established DJs and rising stars included. New live sets are published on a weekly basis and can be purchased for €2,99 per set, via ondemand.weownthenight.tv.
“The dramatic effects of the coronavirus pandemic, with a lack of live events, has created a large interest from the cultural sector to provide live and on-demand content directly to fans,” said Josbert van Rooijen, head of market area for Benelux, Central & Eastern Europe at Red Bee Media “We Own The Night – On Demand is a great example of how media and entertainment companies of all sorts and sizes are re-thinking their business model and how they reach audiences. We are happy to be part of this venture and hope people will enjoy the music!”
