Business
SMPTE Rebrands, Ups Educational offerings, Standards Work
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SMPTE — a global society of media professionals, technologists, and engineers in the digital entertainment industry — has rebranded, with a new logo, a new website, a redesign to its Motion Imaging Journal, and expanded educational offerings.
The group will also be putting more emphasis on its standards work and networking events, and is currently developing plans to promote greater diversity, equity and inclusion within both SMPTE and industrywide.
“SMPTE is transforming every element of its business to meet the changing needs of creative and technology professionals in the digital media industry,” said SMPTE president Patrick Griffis, in a statement. “Dramatic reimagination of our logo, website, and the SMPTE Motion Imaging Journal — as well as this year’s virtual annual technical conference — may be the first things you notice.
“But look more deeply, and you’ll see that we’re creating strategic changes to give all our members even better access to the tools, expertise, educational offerings, and rich global network of colleagues that are vital to their career success.”
The upgrades to SMPTE are part of a three-year strategic plan first launched in 2019, and include a reimagining of the group’s vision, guiding principles, mission, and value propositions to members. Among the changes is a move to better “amplify the talents of a broader spectrum of media technology professionals of every nationality, race, gender, and career stage,” the group said. “The Society has taken a first step by being the industry’s first standards body to scrub its documents and replace technical terms that could be considered racially offensive with more accurate and thoughtful language.”
On the standards front, SMPTE promises to be more nimble responsive to quickly changing media technologies and business models, with a greater focus on software-oriented standards and using more software-based tools to manage and streamline the standardization process.
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