Business
Signiant Helps Marketing Production Firm Hogarth Go Multi-Cloud
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Intelligent file transfer software firm Signiant has announced its Software-Defined Content Exchange (SDCX) SaaS platform has been adopted by creative marketing production company Hogarth Worldwide to connect with Google Cloud to enable high-speed file transfers.
As part of a multi-cloud strategy, Hogarth is looking to Google Cloud to minimise expenditures and speed up productivity, while taking advantage of Signiant’s storage-agnostic SDCX platform to choose the right solutions for different workflows.
“We work on campaigns across regions and around the world — including a global delivery centre in Chennai, India. Using Signiant, we’re in a much better position to manage this infrastructure and efficiently access media assets across locations and public cloud providers. At the end of the day, we need flexibility, and with Google Cloud and Signiant’s storage abstraction, we can achieve that,” said Steven Butler, Hogarth Worldwide’s global head of production workflow and engineering.
The collaboration promise to ensure Hogarth’s teams can work remotely while remaining flexible on the job, by giving them more in control of content and its position in the supply chain, the company said.
“Hogarth has been an innovative and valuable Signiant partner for over a decade,” said Greg Hoskin, Signiant’s managing director of EMEA and APAC. “Their move to a multi-cloud strategy is something we see across the industry, and Hogarth is leading the way. We are proud to have them as a partner and that our platform is instrumental in helping them remain agile in these fast-moving times.”
Kip Schauer, global head of media and entertainment partnerships, added: “We are excited that Signiant has partnered with Google Cloud and can solve the file access challenges for Hogarth. Hogarth benefits from both Google Cloud’s world-wide infrastructure and Signiant’s software-defined content exchange to enable their employees to access the right files at the right time.”
