M+E Daily

Veritone now offers comprehensive audio content monetisation and licensing services for audio creators, including podcasters, broadcasters and audio advertisers.

As one of the world’s largest libraries of historic and breaking news and sports coverage, Veritone already works with iconic media and sports brands like CBS News, NCAA, Bloomberg and South China Morning Post to license its images and video footage for documentarians, filmmakers, advertisers and other creators to use in their productions.

Veritone Licensing’s archives include millions of hours of AI-searchable audio and video content –– from historic footage of “60 Minutes,” “CBS Evening News” and the NCAA’s championship games, to user-generated content from today’s most popular influencers and content creators, all of which can be licensed for audio-only projects.

In addition to giving podcasters, broadcasters and other audio creators access to premium audio clips for their programmes, this new audio offering will also provide them with opportunities to monetise their own audio archives through Veritone.

Leading podcast companies Stitcher and Audible are among customers already leveraging the new licensing service.

“At its core, podcasting is about telling a story in a very vivid and impactful way,” said Jordan Bell, Senior Producer at Stitcher and host of the podcast All-American. “It requires creativity, innovation and outside-of-the-box thinking and solutions. Veritone’s audio licensing offerings have helped us bring stories to life in really fresh, creative ways.”

Veritone Licensing delivers full-service audio consulting and research, including access to dedicated project management experts, to ensure audio and podcasters are able to find and access the right audio content for their specific needs. Veritone Licensing’s content libraries are also optimised for search and discoverability through the application of its proprietary AI technology.

“Through our large news and sports libraries, Veritone Licensing has licensed video content into countless feature films, documentaries and television programs,” said Jay Bailey, vice president of entertainment licensing at Veritone. “As podcasting continues to grow as an exciting and popular medium, expanding our licensing offerings to include audio content is a natural next step to better meet both creator and consumer demand. We’re confident that our premium content library will enhance and complement the vision of the podcasting and audio community.”