Business

The multiyear association brings real energy to the new era of Aston Martin in Formula One, with Cognizant ideally placed to empower the team with the best IT infrastructure and software solutions on the market.

The team will be known as Aston Martin Cognizant Formula One Team when it lines up on the starting grid for the new season.

In a sport where technology and innovation take centre stage, Cognizant will play a key role, not merely as a sponsor, nor even as a behind-the-scenes service provider, but also as a true digital transformation partner with a real purpose.

Today’s news coincides with the first elements of a brand new website going live and facelifts to the team’s social media channels, with greater insights than ever before coming soon to the official Aston Martin Cognizant Formula One Team Instagram, Twitter, Facebook, YouTube, TikTok, and LinkedIn channels.

“We are absolutely thrilled to be the title partner of Aston Martin Cognizant Formula One Team,” Brian Humphries, CEO of Cognizant, said. “Our global brands have much in common. We are both innovative, forward-looking firms that like to move fast, stay focused, and lead from the front. We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences. We’re excited by the promise of this deep and mutually beneficial partnership.”

Over the coming weeks, Cognizant will be taking you behind the scenes allowing everybody to share in the excitement of seeing the first Aston Martin to race at a Grand Prix weekend in more than six decades.

“The return of Aston Martin to Formula One after more than 60 years away is a landmark moment in the history of the sport,” Lawrence Stroll, Chairman, Aston Martin Cognizant Formula One Team, said. “Everyone knows what Aston Martin stands for, but the Formula One team will allow us to take the essence of the brand to new places, building on the strong foundations laid by the previous iterations of the team. I’m hugely proud that we can start this new chapter with the support of Cognizant. In today’s world, as the digital revolution continues, I can’t think of a more suitable or valuable partner to work with us as we strive to make Aston Martin one of the greatest teams in the sport.”

In March, Cognizant will be unveiling the car livery to the world at Aston Martin’s global headquarters in Gaydon, Warwickshire, including the introduction to the driver line-up, featuring four-time World Champion Sebastian Vettel and multiple Grand Prix podium finisher Lance Stroll.

Vettel said he is excited to start working with Aston Martin Cognizant Formula One Team.

“There’s so much for me to discover over the next few months and I’m incredibly determined to help make this team even more successful,” Vettel said. “Before we know it, we will be at the first race, seeing this famous name back where it belongs. I’m proud to be part of this journey.”