Business

Artificial intelligence operating system firm Veritone is teaming up with cloud services company Base Media Cloud to provide new sports organisation Extreme E access to a sports-specific, multi-cloud distribution solution.

The six-year deal with Extreme E — which centres around electric SUVs for races in remote parts of the world, while raising awareness for climate change — will see Veritone and Base work with production partners Aurora Media Worldwide and North One to help provide video coverage of its races, including track, on-board and POV cameras, drones, VR and AR, with footage streaming on a variety of digital platforms.

The Extreme E series will launch in April in the deserts of Saudi Arabia, with future races planned in Senegal, Greenland, Brazil and Argentina.

“Alongside Base Media Cloud, we’re thrilled to begin working with Extreme E to help them create efficiencies, expand distribution and monetise their content through our platform,” said David Candler, senior director of customer solutions for Veritone. “Our unmatched expertise in the sports media and entertainment industry and the green energy space provides us with a unique vantage point to meet Extreme E’s global content management needs, while also furthering their mission of driving environmental awareness.”

Dave Adey, head of broadcast and technology for Extreme E, added: “Because our races take place in remote locations, and we don’t want to damage the delicate locations that need protection, we’re a TV-only sports product — which is very rare, considering the popularity of live sports. Our content is our most valuable asset, and the robust management of that is essential. Veritone not only exceeded that need, but matched our mission of sustainability that is critical to our goal of advancing climate change awareness.”

The solution combines accelerated file transfer and cloud object storage services from Base Media Cloud with Veritone’s intelligent digital asset management platform, Digital Media Hub, enabling smart global content distribution and instant accessibility across the globe for Extreme E.

The combined solution is built purposefully on public cloud infrastructures that require fewer servers and lower electricity consumption Veritone recently launched its Veritone Energy suite of AI-powered energy solutions.

“We’re excited to partner with Veritone to power Extreme E’s unique motor sport production coverage from some of the world’s most remote locations,” said Ben Foakes, founder of Base Media Cloud. “Our solution will enable easier remote editing and automate distribution workflows, ultimately providing increased access to Extreme E’s footage and bringing awareness to the critical cause of climate change.”

For more information on Veritone’s digital asset management solution, Digital Media Hub, click here.