Film/TV
CineSend Becomes Official Film Delivery Provider as Sundance 2021 Goes Digital
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Gone are the days of shipping 35MM prints or hard drives to film festivals. This year the Sundance Film Festival adopted CineSend technology to become fully digital for the first time.
The Festival received hundreds of filmed exhibition assets including Digital Cinema Packages, ProRes and other high-quality video files to screen online and at partner cinema and drive-in venues across the United States.
2021 is the first year Sundance will see 100% of its filmed content uploaded and delivered digitally.
“I am delighted by the success of this experiment. Sundance will continue to insist studios and independent filmmakers deliver media assets digitally. Not only was the process a budget saver, but I also have to say I’m thrilled by the reduction of our carbon footprint by not shipping physical media to and from Utah in the middle of winter,” says Holden Payne, Technical Director of Exhibition at Sundance Institute.
This pivot was powered by CineSend’s secure file transfer platform designed for Studios and Exhibitors to speed broadband file delivery in the media and entertainment space.
CineSend has become a powerhouse in distribution technology and the newly emerging virtual event space, having partnered with hundreds of leading festivals, virtual conferences, special online events and film/TV campaigns in major markets.
In March, some of the most prestigious events at the London Screenings will happen online via CineSend’s platform.
“2021 is only the beginning,” says Eric Rosset, VP Business Development at CineSend. “We believe virtual events are here to stay. Both exhibitors and audiences are enjoying the streaming experience at home. So we see ‘hybrid events’ — online and in-person — sticking around forever.”
