M+E Daily

Whip Media to Offer EIDR Insights at April 13 APM Event

At the April 13 EIDR Annual Participant Meeting JT Esquibel, executive account manager for Whip Media, will offer up insights into how universal identifiers are a critical component not just for titles, but for buyers and sellers who need to connect and exchange other unique datasets.

His presentation — “Empowering Insights and Intelligence with EIDR” — will cover how critical it is to combine supplementary insights and consumer behavior (reactions, sentiment, preferences, consumption, affinity, and engagement) made possible by EIDR IDs. Doing so allows for more informed decision-making around licensing, distribution and merchandising.

For the 2021 edition of the EIDR Annual Participant Meeting, the theme will revolve around adoption of EIDR across enterprises and streaming platforms, with discussions centered on ubiquitous coverage, new adoption paths, and user engagement. Studios, streaming giants, EIDR’s board and more will be on hand to celebrate what EIDR’s accomplished to date, and what’s on the horizon.

For regular program updates for the 2021 EIDR Annual Participant Meeting, click here.

To register for the event, click here.