For Whip Media, Data Paves the Content Licensing Path at May 12 HITS Spring Event
The pandemic resulted in unparalleled demand and distribution of content worldwide, with both original and catalog content availability hitting all-time highs.
But how do you know what’s gonna click with increasingly fickle audiences? What will work on one platform may not be right for another, and navigating the rights at the right price to identify the right licensing opportunities has never been more critical.
Enter Whip Media. At the May 12 Hollywood Innovation and Transformation Summit (HITS) Spring event, Eric Steinberg, media research and insights lead for the company, will share how a data-driven Demand Score can help media and entertainment players stay ahead of the competition, by predicting how any TV or film title will perform among a target audience, on a specific platform, within a specific country.
“With the increase of content, rights, platforms and pricing, the pandemic has accelerated the process of buying and selling content, making the need to identify the right licensing opportunities critical,” Steinberg said. “We’re excited to share our newest feature, Demand Score, and show how it can help organizations stay ahead of the competition by predicting how a TV or movie title will perform.
“This industry-first will enable buyers and sellers to make more efficient, real-time content licensing decisions that drive audience viewership, engagement and maximize revenue.”
Whip Media’s offering promises to enable both buyers and sellers to make real-time content licensing decisions, the type of content calls that drive audience viewership and engagement, maximize revenue, and make the global content licensing process faster and efficient.
The presentation — “Use Consumer Data to Predict Content Success: What’s Your Demand Score?” — will show how predictive analytics, combined with consumer sentiment and engagement data, are removing any guesswork from the content licensing process.
HITS Spring is programmed under the guidance of the Content Advisors of the Hollywood IT Society, and is produced by the Media & Entertainment Services Alliance (MESA) and the Hollywood IT Society (HITS), in association with the Content Delivery & Security Association (CDSA) and the Smart Content Council.
The event is presented by IBM Security with sponsorship by Genpact, Irdeto, Tata Consultancy Services, Convergent Risks, Equinix, MicroStrategy, Microsoft Azure, Richey May Technology Solutions, Tamr, Whip Media, 5th Kind, Eluvio, LucidLink, Salesforce, Signiant, Zendesk, EIDR and the Trusted Partner Network.