Games/Interactive

Tata Consultancy Services has won three gold Eventex Awards for its ThisRun campaign and the Virgin Money London Marathon Event App, as well as two bronze awards for excellence across marketing and customer engagement.

ThisRun received the gold award in both the People’s Choice Marketing Campaign and Technology Marketing Campaign categories as well as a Bronze in the Grand Prix marketing campaign category. ThisRun is part of TCS’ drive to deliver innovative solutions that promote better health and inclusion. Launched in 2020, it is a worldwide campaign that brings runners together for better health and empowers them with technology innovation. Through inspirational stories, tools and tips, #ThisRun imaginatively captures the power of sport to unite people, help them grow and push boundaries in order to challenge the status quo.

TCS developed the Virgin Money London Marathon Event App to allow participants and spectators to get the fullest London Marathon experience. In 2020, TCS updated the app to support participants in the first virtual London Marathon during the pandemic, which included a digital certificate and medal, and the chance for runners to share an official finish line selfie. This year’s hybrid London Marathon event in October will see TCS further enhance and personalize the app experience. Over the last year, new technology innovations introduced by TCS have helped to reimagine many of the world’s top marathons as virtual events, and enabled runners across the world to participate.

“During a year that saw physical marathons cancelled, all activities under ThisRun and our support of virtual marathons across the globe have contributed to the health and wellbeing of the community,” said Sapthagiri Chapalapalli, Head, TCS Europe. “We are delighted to win these awards that recognize TCS’ endeavor to develop digital solutions that motivate, unite and connect runners.”

TCS was also recognized for its excellence across customer engagement with a bronze in the Customer Engagement Event category for its flagship customer event TCS Summit Europe 2019. Over the years the TCS Summit has transformed itself into the premier event for senior leaders in Europe. In 2019, it celebrated 14 years of enabling debate of the issues of highest concern to European businesses and political circles. Over 100 of the region’s foremost business, sports, community and political leaders have addressed its previous editions, including eight heads of government from across the region.

“Huge congratulations to TCS! Every accolade is based entirely on merit and acknowledges the company’s fantastic creativity, flexibility, and drive for innovation,” said Ovanes Ovanessian, Co-founder, Eventex Awards.