Business

Velocity has acquired the operating assets related to Vision Media’s cinema in-lobby digital signage, menu boards, and story walls. Furthermore, Golden link has acquired certain assets of Vision Media’s concessions business. These strategic sales support the company’s focus to drive growth in the digital space, and the migration to a digital first enterprise, supported by physical fulfillment.

“Vision Media’s journey to a digital-first enterprise supported by a global physical fulfillment capability was accelerated by the pandemic. To meet the needs of our media and entertainment clients, we are making significant investments in our digital footprint, anchored by streaming and content security,” said Michelle Ross, CEO of Vision Media. “We are proud to have partnered with Golden Link and Velocity for these transactions, as both are positioned to offer a comprehensive theatrical product set that includes the physical auditorium, in-lobby digital signage, and the concession business.”

At the forefront of today’s digital transformation in media and entertainment, Vision Media is a trusted advisor to premier entertainment partners. Golden Link has a long-term relationship with the company and has demonstrated successful collaboration and innovation in a rapidly growing digital media ecosystem. With this new venture, Golden Link is better positioned to serve Vision Media’s existing clients during this time of growth.

“We are excited to have key team members from Vision Media’s concession team join the Golden Link family,” said Jeff Waaland, President of Golden Link Inc. “Golden Link’s asset purchase of the Vision Media concession business gives both companies a boost in North America and across the globe.”

“Since before the pandemic hit, we’ve been building our current media and digital out-of-home portfolio in the cinema lobby space. As restrictions have eased and more people are returning to regular outings, advertising strategies to reach the post-pandemic consumer have changed. Acquiring Vision Media’s cinema in-lobby digital signage, menu boards, and story walls business enables Velocity to adapt and accelerate our growth, creating substantial opportunities for advertisers and value for exhibitors through our managed services,” said Greg Kiley, Chairman and CEO of Velocity.

FocalPoint Partners, LLC served as financial advisor to Vision Media. The firm facilitated the transition of Vision Media’s concession division to Golden Link and the media and signage division to Velocity.