M+E Daily

Live CGI Brings Interactive Ideas to July 21 EES Event

On July 21 at the inaugural, all-virtual Entertainment Evolution Symposium event, Gavin Douglas, head of partnerships for cloud-based virtual production studio Live CGI, will offer attendees a glimpse of the future of interactive content.

“Using virtual production studios, the future of TV and video content is going to be both interactive and hyper-personalized,” Douglas said. “May I use the word, ‘metaverse’? In this session, you’ll get a behind the scenes look at how an interactive virtual TV studio operates and see how the Producer can transform the passive viewer into an active consumer. The viewers literally reach into the TV studio to play, bet and shop, second by second.”

The presentation — “This Isn’t Your Grandfather’s TV Studio” — looks at how the sheer number of touchscreens available in our daily lives aren’t being utilized to their full potential. Along with new interactive opportunities, productions can save production dollars, drive viewership and generating new revenue, in ways they haven’t considered before.

“I’m trusting attendees will come away with a clear understanding of how simple virtual TV studio production can be for the producer, and more importantly, how the viewer can interact directly with the studio whether on taped or live shows,” Douglas said.

Produced by MESA, the Entertainment Evolution Symposium is a partnership between the Pepperdine Graziadio Business School and HITS, with an advisory committee represented by MESA, Pepperdine, Amazon Web Services, Apple, The David Bishop Group and TwentyOne14 Media.

The event is sponsored by Whip Media, PacketFabric, 5th Kind, Qumulo, EIDR, Klio and the Trusted Partner Network.

To register for the Entertainment Evolution Symposium, click here.

To activate an Entertainment Evolution Symposium sponsorship contact Evie Silvers at [email protected] or Garrett Finley at [email protected].