Whip Media President Brings Global Perspective to EES Event
At the July 21 inaugural, all-virtual Entertainment Evolution Symposium event, Carol Hanley, president of Whip Media Group, will bring a crucial message: if you want your content to stand out, you need to be more intelligent with your approach.
Consumers are bombarded with so many content choices, with streaming services popping up across every worldwide border, competing with local providers, and splitting up precious consumer subscription dollars.
To stand out in the crowd, Hanley will stress in the presentation “Think Globally, Act Locally: Building the Borderless Streaming Service with Regional Intelligence” the need to create and find content that attracts and retains audiences … and that means a new wave of data is needed. Hanley will dive into Whip Media’s predictive analytics and first-party insights, which drive and transform content strategies, in order to provide a competitive advantage to organisations around the world.
Additionally at the event, Eric Steinberg, media research and insights lead for Whip Media, will present the breakout session “Attracting Regional Audiences with Original Content: The Latest Trends Among the Biggest Names in Streaming,” which will focus on the new reality for streaming providers: the more diverse your content is, the better off you are. Having the right insights on what works where makes all the difference.
Produced by MESA, the Entertainment Evolution Symposium is a partnership between the Pepperdine Graziadio Business School and HITS, with an advisory committee represented by MESA, Pepperdine, Amazon Web Services, Apple, The David Bishop Group and TwentyOne14 Media.
The event is sponsored by Whip Media, 5th Kind, PacketFabric, Qumulo, EIDR, the Trusted Partner Network, Klio and LiveCGI.
To register for the Entertainment Evolution Symposium, click here.