Film/TV
Synamedia Touts Industry’s First ‘Zero Compromise’ 8K Technology
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Independent video software provider Synamedia is celebrating a win in the video technology space today, announcing the ability to deliver 8K real-time encoding and streaming with “zero compromise” via its AI-based VIVID Compression platform, powered by AMD EPYC 7763 processors.
Synamedia said the milestone eliminates the need for screen splitting into 4K quadrants, or for dedicated GPU memory or any other workaround which could compromise video quality, eliminating issues with memory communication and throughput.
Synamedia announced it’s also extended its cloud-based video quality analysis solution, Video-Quality-as-a-Service (VQaaS), with 8K resolution, providing objective measurement and subjective visualization analysis.
The result of Synamedia’s advanced compression algorithms promises operators and MVPDs savings of capital and operational costs by reducing footprints and power consumption.
“We are experiencing a technology shift here, combining our unique and one-of-a-kind compression algorithms, advanced video analytics, and proven expertise with the incredible speeds of the AMD EPYC 7763 processors,” said Elke Hungenaert, VP of product management for Synamedia. “The flexibility of using one CPU without a single technological compromise allows us to provide our customers with the high-quality video content they expect from us. By combining our team’s expertise with the performance of AMD EPYC processors, we are able to bring more 8K content to the market at an affordable price to enable the 8K economy.”
James Knight, director of global media and entertainment/VFX at AMD, added: “Synamedia turning to 3rd Gen EPYC processors was a natural fit for the high-performance needs of 8K real-time encoding technology. We’re proud to help media and entertainment industry companies deliver a high-quality dynamic viewing experience to their end customers on a single, high-performance CPU while lowering the barrier to entry.”
Synamedia’s video network portfolio currently powers quality broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers.
