Business

The Fenway Bowl, an annual college football bowl game at Fenway Park, has announced Boston-based Wasabi Technologies as the title sponsor as part of a new multi-year agreement.

The Wasabi Fenway Bowl has also announced the formation of an Executive Committee, a 16-member organization that will provide strategic recommendations to foster the game’s educational and community-oriented mission.

The inaugural Wasabi Fenway Bowl, jointly produced by Fenway Sports Management and ESPN Events, will be played Wednesday, December 29 at 11 a.m. ET and televised on ESPN. It will mark the first college football bowl game to be played at the historic home of the Boston Red Sox, and the first Division 1 bowl game to be held in New England.

“The Wasabi Fenway Bowl will become a landmark sporting event for fans across the world, in one of the most iconic sports venues of our time,” said Michael Welts, chief marketing officer, Wasabi Technologies. “Our team could not be more excited to bring this experience to life with Fenway Sports Group and to have the Wasabi brand associated with a new, game-changing sports tradition in New England.”

Founded in 2017, Wasabi is redefining cloud storage with an entirely new approach to pricing, performance and security. Named one of technology’s 50 fastest growing companies, Wasabi’s “hot cloud storage” allows companies to store a nearly unlimited amount of data and access it at any time at a fraction of the cost of traditional providers, with better speeds and performance, and without complicated pricing tiers or egress fees. As a result, users can focus on fueling innovation in their business rather than the complexity of where their data is stored and how to access it.

“It is incredibly fitting to partner with a Boston-based company as we build a new sporting tradition for this region with the Wasabi Fenway Bowl. We are very excited to work with Wasabi to deliver a memorable college football experience and impactful community program,” said Fenway Sports Management President Mark Lev. “We are equally delighted to unveil the Wasabi Fenway Bowl Executive Committee to help us make that all possible. This broad collection of representatives from the region’s many fine institutions share our passion for the game’s mission, along with our founding level partners CVS Health, Amica Insurance, and Moderna.”

The Wasabi Fenway Bowl Executive Committee is comprised of leaders from various backgrounds, industries and networks who will enthusiastically support and help grow the Fenway Bowl into an annual tradition that New England can be proud of.

he 2021 Wasabi Fenway Bowl will feature teams from the American Athletic Conference (AAC) and Atlantic Coast Conference (ACC) determined by regular season win-loss record, geographic proximity, as well as previous appearances and matchups. Tickets and further details on the Wasabi Fenway Bowl can be found at the game’s website: www.fenwaybowl.com