M+E Daily

HITS Spring: Genpact Brings New M&E Branding Techniques

Attendees at the May 19 Hollywood Innovation and Transformation Summit (HITS), held at the Universal Hilton in Los Angeles, and online via MESA’s virtual platform, the MESAverse, Brajesh Jha, SVP and global head of media, publishing and entertainment for Genpact, will offer up insights into new branding techniques for the industry.

In the session “Building a Metaverse Strategy for Media and Entertainment Brands,” Jha will share that as leading technology brands have started the work of creating their own metaverses, media, publishing and entertainment companies will have a unique role to play in the evolution of these seamless, immersive online spaces.

What would that role look like? And how can media and entertainment companies prepare themselves to tap into new growth opportunities in the metaverse? Join Jha for deep insights on the possibilities of the metaverse and the building blocks enterprises need to take advantage of them. And see how some early movers are leading the way.

“This is the golden age for creative, thanks to the digital revolution,” he said.

The Hollywood Innovation and Transformation Summit event is produced by MESA in association with the Hollywood IT Society (HITS), Media & Entertainment Data Center Alliance (MEDCA), presented by ICVR and sponsored by Genpact, MicroStrategy, Whip Media, Convergent Risks, Perforce, Richey May Technology Solutions, Signiant, Softtek, Bluescape, Databricks, KeyCode Media, Metal Toad, Shift, Zendesk, EIDR, Fortinet, Arch Platform Technologies and Amazon Studios.

The MESAverse uses ICVR’s RendezVu, a proprietary, interactive 3D-world application that will allow for hybrid live and virtual events and regular day-to-day interactions that go far beyond video conferencing. Sign up today and create your avatar!

To register for the event, click here.

To find out more about upcoming MESA events or to get involved as a sponsor please contact Evie Silvers at [email protected], or Garrett Finley at [email protected]