Business

NAGRA will showcase its range of innovations, demonstrations and customer successes from across the Kudelski Group, at the IBC in Amsterdam, Stand 1.C81. From increasing subscriber loyalty and extending service reach to protecting investments and securing against business threats, NAGRA is setting a new standard in empowering the industry to realise the possibilities of the future.

“This year’s IBC show marks a tremendous opportunity to reconnect and engage with our customers, partners and the industry as a whole on how we can come together to propel growth, business transformation and resilience for years to come,” said Nancy Goldberg, EVP, Chief Marketing and Sales Officer, NAGRA. “Our IBC line-up was designed with that objective in mind and extends across the Kudelski Group to showcase end-to-end capabilities that help service providers, broadcasters and content owners realise their success.”

The NAGRA IBC 2022 theme “Explore the Possibilities Beyond the Horizon” will include customer announcements and solutions that demonstrate how to:

Create satisfied, profitable and loyal subscribers
NAGRA’s fully integrated and flexible hybrid streaming platform, OpenTV Video Platform, is enabling content aggregation strategies.  This is empowering operators with new capabilities through which to market, monetise and manage content while maintaining brand relevance.
Leveraging the advanced behavioural and artificial intelligence capabilities of NAGRA Insight, video service operators can proactively predict changing consumer behaviour. This then helps operators optimise investments and personalise subscriber offers to minimise churn and maximise revenue opportunities.

Extend service reach to address a broader audience
Complementing existing box-based propositions, NAGRA’s direct-to-TV solutions including TVkey Cloud are opening new channels to market, reducing complexity and lowering acquisition costs.
Addressing the growing demand for linear streaming and on-demand content, NAGRA is enabling operators to extend their service reach to multiple types of devices through a common UX app and enabling innovative and strategic bundling approaches for different platforms.

Protect investments and secure against business threats
Intelligence-led anti-piracy solutions are accelerating both customer and industry coalition investigations by leveraging NAGRA’s Anti-Piracy Intelligence Platform and NexGuard forensic watermarking solutions.

Through a comprehensive security approach, advanced monitoring and analytics dashboards quantify illicit network activities. NAGRA Active Streaming Protection protects both the content and the service to maximise subscriber value, transforming anti-piracy initiatives from a cost centre to a profit centre.

Complementing the showcase is NAGRA Scout. Focused on protecting consumers’ connected lifestyles, it directly addresses consumer concerns about the security of their digital lifestyles when in and away from the home. Featuring a consumer mobile app alongside a cloud-based back-office platform, it also provides operators with additional tools such as home network fault diagnostics, adding significant value to broadband service operator’s offers.

CSI Awards Finalist
NAGRA is also a finalist in two categories of the 2022 CSI Awards: “Best Content Protection Technology” with the NAGRA Active Streaming Protection, and “Best Cybersecurity Product of Service” with NAGRA’s Holistic Cyber Protection. Winners will be announced at the CSI Awards Ceremony on Friday, September 9 at 5 p.m.