Business
Anuvu Announces New Partnerships with TheSoul Publishing, Mindvalley and WaterBear
Story Highlights
The exclusive partnerships for personal transformation, wellness, and environmental sustainability content further enhance Anuvu’s extensive library of brands.
Anuvu aims to fulfil customers’ content demands by diversifying its entertainment library beyond traditional Hollywood-centric content.
These agreements also enable Anuvu to bring this large variety of new short-form media content to non-theatrical markets beginning in May 2023.
–TheSoul Publishing is the world’s leading digital studio that creates engaging, positive, and original content distributed to a global audience across the major social media and streaming platforms.
–Mindvalley is the world’s leading personal transformation brand featuring cutting-edge programs called “quests” led by renowned experts, authors, and speakers. Mindvalley reaches more than 195 countries and has a collective community of 20 million fans.
–WaterBear is a streaming platform showcasing content encouraging viewers to learn more and act on climate change, biodiversity, and sustainability.
“We are proud to partner with TheSoul Publishing, Mindvalley, and WaterBear to bring creative content focused on mindfulness and sustainability to our clients and their guests,” said Simon Cuthbert, Anuvu VP Content Licensing and Distribution. “Regardless of where they are, travellers are seeking entertainment options beyond traditional movies and TV, and the informative, unique content that these companies provide directly aligns with our brand mission. Anuvu is excited to continue leading the industry in connecting passengers with innovative and distinctive entertainment.”
The new partnerships demonstrate Anuvu’s commitment to strengthening its portfolio across six core pillars of content: entertainment, learning, wellness/environment, gaming, kids, and sports. The partnerships with TheSoul Publishing, Mindvalley, and Waterbear align with and expand upon Anuvu’s prior agreements in these areas with Moonbug Entertainment, Skillshare and Complex Networks.
