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Arch Platform Technologies is highlighting the diverse media and entertainment environments supported by its cloud-based SaaS platform and orchestration engine in the AWS booth (booth No. W1701) at NAB 2023. The ongoing demos are designed to showcase the robust capabilities enabled by Arch for quickly building and easily managing cloud-based and hybrid creative infrastructures.

The end-to-end cloud workflow “pods” in the AWS booth focus on key aspects of real-world production: virtual art department and VFX, virtual production, picture and sound edit, finishing and Q/C, and collaboration and studio management. Each of these AWS “studios in the cloud” will be powered by Arch-enabled workstations and infrastructure, with the Arch Platform also included as an integral component of the Collaboration and Studio Management demo.

The demos address many common production workload challenges and provide a roadmap for media companies deploying workloads at scale to the cloud. Arch has become an AWS partner of choice for accelerating the transition of creative workloads to the cloud for end-to-end content creation, while allowing professionals to continue using the same familiar design tools and technologies the industry relies on for successful project outcomes.

“The Arch platform is purpose-built to support a ‘studio in the cloud’ that we can manage but also give customers the tools to tailor it to their individual requirements,” said Laura Teodosio, CEO of Arch Platform Technologies. “The key is our ability to build these facilities quickly to complement any M&E workload, providing benefits to both creative teams and their IT departments.”

Designed for easy and seamless integration with all widely used creative software solutions, the Arch Platform gives creative professionals a “single pane of glass view” for adding, managing, monitoring, and using on-premise or data-center hardware alongside cloud resources. Giving users access to different infrastructure models allows them to use resources that best meet their requirements in terms of capabilities and location. Arch allows companies of all sizes to scale quickly for a wide variety of high-performance compute workloads such as visual effects, animation, editorial, color correction, and virtual production as well as game design and development.