Veritone, U.S. Soccer Renew AI and Monetization Partnership

Through the global partnership, Veritone will continue to serve as the archive of record and a licensing partner for all U.S. Soccer owned content including all National Teams. Veritone’s global licensing service utilizes its AI platform to enable marquee sporting and news rights holders worldwide to more efficiently and effectively archive and monetize their video rights.

As the governing body of soccer in the United States, U.S. Soccer includes the U.S. Women’s and Men’s National Teams, Youth National Teams and Extended National Teams.

“We are excited to renew our partnership with Veritone, as they’ve been a key part in our efforts to efficiently manage our rights and optimize content monetization at U.S. Soccer,” said U.S. Soccer Vice President of Media Judy Matthew. “We look forward to continuing this collaboration and utilizing Veritone’s state-of-the-art technology to further elevate our global reach and engagement within the soccer community.”

“It’s a privilege to extend our long-standing relationship with U.S. Soccer and support the organization in commercial licensing and growth initiatives designed to increase revenues,” said Jay Bailey, Vice President of Content Licensing and Operations, Veritone. “The prowess and growth trajectory of U.S. Soccer’s global influence and engagement, led by dazzling performances on the pitch, enables Veritone to work seamlessly with brands, networks and documentarians to integrate match content into their creative productions.”

U.S. Soccer utilizes Veritone’s leading AI technology and licensing services, including Veritone Digital Media Hub, a digital asset management and monetization solution that helps content owners generate more revenue from their assets and provides metadata tagging and content management. Veritone’s technology captures, archives and enriches the entire digital inventory of U.S. Soccer including full match coverage, pre-clipped highlights, player interviews, video clips with multiple camera angles and more.

Digital Media Hub provides turnkey e-commerce functionality with search capability, media delivery, licensing and invoicing of U.S. Soccer content to sports networks, advertising agencies, producers, and film and TV studios. By making its content discoverable and licensable, U.S. Soccer has the ability to harness an incremental revenue stream from IP and owned video assets.

For many of its core licensing partners, including U.S. Soccer, Veritone implements a strategic approach to social media monetization by claiming unauthorized uses and producing net-new content from the deep archives.