M+E Daily

Adobe, CHESA and Moovit explored how integration accelerates video workflow during a Sept. 7 webinar.

During the webinar, “Integration Accelerates Video Workflow,” there was a panel discussion led by Lance Hukill, chief commercial officer at CHESA, on how integrations are at the heart of workflow acceleration.

Also, Clayton Dutton, solutions architect at Adobe for Frame.io, and David Merzenich, managing director at Moovit, shared what integration means for solutions and end users.

“As we’re seeing the democratization of integration through solutions like Helmut – [and] wait until you see the solutions, phenomenal — we also have to keep in mind that we have very real requirements for security, for making sure we don’t break things when we integrate or cause network traffic that no one knows about,” according to Dutton.

“We also provide you” and an application programming interface (API) “with the ways to monitor these types of things,” Dutton told viewers. “It’s important to be able to democratize and be able to get moving.”

He added that, being head of an operations team for a lot of his career, “I can tell you that we can be dangerous if left unattended without technical folks, network engineers, IT integrators, things of that nature.

At the Helmut website, Moovit’s Helmut4 is described as a “modern, powerful, and agile web-based solution designed to streamline project, render, archive and restore workflows in professional video production environments that use Adobe Premiere Pro, After Effects and Audition.

Noting that the company he previously worked for, Frame. Io, was acquired by Adobe, Dutton told viewers: “One of the things that we’re going to see today is we are not interested in becoming a closed environment whatsoever.”

Hukill went on to point out: “Platform integrations are clearly not a new concept, but they’ve evolved from just being point-based to actually being able to react to events … and I can’t think of a platform better than Helmut that can actually visualize that reaction of events.”

Merzenich noted that his company started as a system integrator back in 2012. “The way integrations are seen has changed within the last year, so it’s no longer a point-to-point direction where you need a developer to do everything,” he explained. “If it’s done, it’s something only the developers understand or a few people in the company. And if you want to go for an advanced integration with multiple systems, you are lost in a long project, and sometimes it’s a dead end and waste of time.”

But he said: “What we have figured out is if you can enable the users and the technicians to build integrations based on a platform like [one that] everyone knows, like a smart home system … where you have just events and you can react [to] those events and add the corresponding or the needed e actions to those events, that is quite helpful. And what we did in the last few years was to create a platform around” Adobe’s Premiere After Effect that he said “enables everyone to do that.”