M+E Daily

HAND Announces Five Global Talent ID Registry Beta Participants

HAND (Human & Digital), the first global Talent ID registry for efficient discoverability, royalty collection and revenue tracking of performing arts and sports, has announced their initial set of Beta Partner Program participant companies.

“We’re delighted to share the news about five companies across the media & entertainment space who have stepped-up to join our Beta Partner Program,” said Will Kreth, CEO and founder of HAND. “From the creation of virtual talent for the biggest studios and talent agencies in Hollywood using the latest technologies, to the elegant automation of distribution metadata for TV networks and studios, to advanced media performance analytics, and the development of interoperable standards for optimised workflows – each company brings a unique perspective and set of use-cases to the Beta Program that will strengthen the value of our HAND Talent ID in critical production and distribution workflows across the value-chain.”

The initial set of five Beta Program companies includes Fabric Data, Wild Capture, Opus Data (Nash Info Services), The Scan Truck, and MetaRex Media.

HAND (Human & Digital) is a B2B talent ID registry that assigns a standard, unique, persistent and verifiable ID to talent. It enables cost savings and revenue acceleration by automating the process of talent utilisation identification — including name, image and likeness — in both real world and virtual productions. The HAND ID can be used to identify legal-entity humans, licensed virtual humans and fictional characters in performing arts and sports.

Based on a SaaS subscription model, HAND focuses on talent (not user) identity. HAND offers both paid API-level access to subscribers and a manual Web UI that is free to search for a limited number of HAND talent IDs per day. The HAND ID was designed for use by entertainment producers and distributors; PROs, talent guilds and sports leagues and federations; talent agencies; talent payment processors and digital platforms.

The HAND ID is currently available in a limited, invitation-only beta. For more information, visit www.handidentity.com.