M+E Daily

Irdeto, Anypoint Media to Offer End-to-End Advertising Platform for TV, OTT Service Providers

The solution allows marketers to accurately and quickly insert the right ads, targeting the right audiences, to drive sales for ad revenue monetisation.

Anypoint Media offers best-in-class addressable TV and OTT advertising solutions, with a proven track record of over seven years in commercial services for major Tier-1 accounts, such as SKB, LGU+ and Telkom Indonesia. Recently, the company added new Tier-1 accounts to its portfolio, including VNPT in Vietnam, sporki in Korea and beIN Sports in APAC.

Dynamic Ad Insertion is an important part of publishers’ ad sales strategy and with Irdeto SSAI for OTT streams and Anypoint Media’s CSAI for Hybrid Set Top Boxes, a high quality, seamless experience is possible by making ad breaks addressable to give the user a more personalised advertising experience during live events on linear channels.

The new solution will enable customers to personalise advertisements based on individuals’ profiles. By stitching the ads directly into the video content, providers can transition from content, to ad, and back to content, providing the same seamless user experience as live broadcast TV. Each ad break is tailored to the audience, based on their viewing history, device, demographics, and geographical location. Once the ad server has selected the ads, Irdeto SSAI stitches the ad into the content stream before reaching the viewer’s playback device.

As the ads are inserted directly into the live stream, latency and buffering are eliminated, and continuous high quality video is maintained, providing a smooth TV-like viewing experience. In addition, the solution can minimise the impact of ad blocking, and eliminate timeout and black screen during ad playback caused by device fragmentation.

“The partnership with Anypoint Media will complement our advertising offering and open the door for increased capitalisation on the growing broadcast and online advertising market in the APAC region, where pay-TV operators and streaming service providers are increasing their investments in ad technology,” said Andrew Bunten, COO of Video Entertainment Irdeto.

“We are pleased to be partnering with Irdeto, to enable an end-to-end advertising solution that will work on OTT and hybrid set-top boxes alike, enabling publishers’ opportunity to generate increased advertising revenue lift on both their live and VOD content, using either CSAI or SSAI,” said Won Baek, CEO, Anypoint Media.