M+E Daily

In this first installment of the “Love More in Dolby” campaign, Sheeran stars in a short concert vignette exploring his latest hit “Magical” from Autumn Variations, his seventh studio album. The piece explores how Dolby Atmos unlocks artistic expression at its fullest creative capacity while visualizing how fans can “Love” Sheeran’s music even more when experienced in Dolby.

“When Dolby Atmos first came out, I remember going around a mate’s house and trying it out and thinking ‘this is amazing,’” said Ed Sheeran. “Seeing companies like Dolby continue to make music better pushes me as well because when you are in the studio, you want to make something that sounds perfect. I think it’s incredible that Dolby Atmos is pushing music to new boundaries.”

Adding to the celebration, Sheeran fans are invited to dive deeper into “Magical” through an exclusive Dolby Atmos-powered digital fan destination where they can experience loving music more in Dolby firsthand. The site also features a behind-the-scenes interview where Sheeran discusses his first experience with Dolby Atmos, his approach to making music, and the creative direction behind this latest ballad.

The digital fan experience launches today in the US and UK and will launch in France, Spain, and Germany on November 27.

“Today, we kick off the celebration of ‘Love More in Dolby’ with Ed Sheeran, one of the most remarkable global artists of our time,” said Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories. “In this latest spotlight, we take viewers on a journey exploring the artistry of Ed’s latest song ‘Magical’ while visually illustrating how Dolby Atmos unlocks a more intimate listening experience, which allows fans to love their favorite artist even more when experienced in Dolby.”

Dolby Atmos is a completely new way to create and experience music that delivers artistic expression at its fullest capacity, forging a deeper connection between artists and their fans. Music in Dolby Atmos goes beyond the ordinary listening experience by immersing you in the song, revealing details with unparalleled clarity and depth. Whether it’s hearing the layers of instruments move all around, catching the subtle breath a singer takes between lyrics, or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos. Fans can enjoy “Magical,” Autumn Variations, and other Sheeran favorites today in Dolby Atmos on Apple Music, Amazon Music, and TIDAL.

For Sheeran fans in the US and UK, Dolby is also offering the opportunity to enter a sweepstakes for a chance to win a Sonos Era 300, Sonos’ first Dolby Atmos-enabled smart speaker, and one-year of Apple Music. Terms and conditions apply. No purchase necessary. Ends 12/3/23 at 11:59pm ET.