M+E Daily

At the 29 February ITS Localisation event in London, Iyuno’s Niclas Ekstedt, managing director for Sweden, and Nicky McBride, global business development and client relationships, will tackle the nuanced world of subtitling in the discussion “The Art of Subtitling: Navigating Challenges, Workflows, and Quality Standards.”

Vanessa Lecomte, localisation operations manager for BBC Studios, will moderate this panel where Iyuno explores the intricate workflows, challenges, and evolving quality standards around subtitling. Technology, distribution, and innovation have come together, shaping the future of the industry. Attendees will gain a deeper understanding of the art of subtitling in media localisation, exploring the intersections of technology and services.

“Attendees can look forward to a deep dive into the art of subtitling during Iyuno’s panel, where we’ll explore the intricate workflows, challenges, and evolving quality standards,” McBride said. “I’m excited to touch on the nuances of subtitling, showcasing our innovation through distinctive crowdsourcing and workflow automation.

“Collaborating with industry experts and content owners, our collective goal is to provide attendees with valuable insights into the art of subtitling. We aim to leave them with a solid understanding of the industry’s challenges, the evolving standards, and how Iyuno is at the forefront, offering innovative solutions in this dynamic landscape.”

ITS Localisation is the media and entertainment industry’s premiere localisation event, bringing together the industry’s top language service providers, content creators, artificial intelligence and machine learning companies, and network executives, to talk about the challenges facing media and entertainment, and share the latest solutions to meet them.

Attendees will hear from expert panelists and presenters who will be discussing the industry landscape following a tumultuous period, how artificial intelligence, voice technologies and machine learning are playing an ever more important role, and how the adoption of smart, targeted cloud-based solutions can help achieve greater workflow efficiencies.

ITS Localisation is presented by MESA in association with the Content Localisation Council and Smart Content Council, and sponsored by Dubformer, Iyuno, AppTek, EIDR, Blu Digital Group, OOONA, Papercup, and Deluxe.