Business

Enterprise software platform and data provider Whip Media and FAST channel and AVOD provider Video Solutions AG have announced a partnership to implement Whip Media FASTrack, the FAST channel and AVOD reporting and royalty payments system.

Whip Media FASTrack will enable Video Solutions AG to manage detailed reporting of the performance of its sports and entertainment streaming network, wedotv. This will provide greater visibility into viewership and revenue earned from each of its programs. It will also enable Video Solutions AG to accurately and efficiently gauge content performance in a centralised, actionable view, as well as automate partner royalties.

Wedotv stands at the forefront of delivering free top-tier films, television, and sports content across the globe reaching over 35 million households via TV and OTT networks. It is accessible across devices and platforms such as, Samsung TV Plus, Roku, LG Channels, Xumo, Zattoo, Sling Freestream, and Local Now. With a robust footprint in key European markets like the UK, Germany, Italy, Switzerland, and Austria, wedotv has recently extended its reach by inaugurating several channels in the United States.

“We are growing the distribution of our FAST channels across an increasingly wide number of platforms which brings huge challenges in terms of meaningful data with which we need to run our business. Each platform reports in a different format, uses different methods to provide access to that data, and the depth of data also varies greatly,” said Philipp Rotermund, CEO and founder of Video Solutions AG. “FASTrack helps us to normalise and collate platform data in an automated way and cross-reference it with other data sources including our ad server, play-out provider, and our own app platform. This single FASTrack view means we can track content performance at a title level and automate payments to content suppliers in a very simple way.”

“We are excited that the partnership with Video Solutions AG and Whip Media can help during this rapid growth as they expand their service offerings and solidify their status as leaders in the growing FAST market,” said Saj Jayasinghe, EVP of global revenue for Whip Media. “Whip Media’s solutions will help improve content engagement, optimise programming, and simplify operations, reaffirming their commitment to providing high-quality, accessible, and free entertainment to millions of viewers worldwide.”