Business
NAB 2024: NBCUniversal’s Frances Berwick and ‘America’s Got Talent’ Host Terry Crews to Speak
Story Highlights
In the crowded media landscape, audience attention spans are shorter than ever. To stand out, content must truly connect with audiences. That’s the subject of a newly announced Main Stage session at the 2024 NAB Show in Las Vegas featuring NBCUniversal entertainment chairman Frances Berwick and moderated by Variety co-editor-in-chief Cynthia Littleton.
The pair will then be joined by “America’s Got Talent” host Terry Crews, as the trio of industry leaders will discuss the current TV landscape, as well as connecting content and audiences across NBCU’s television portfolio.
“This will be a fascinating discussion about creating content that not only engages audiences but also stays ahead of the curve of changing trends and viewer demands,” said Chris Brown, executive vice president and managing director, NAB Global Connections and Events. “Today, audiences aren’t confined to a signal channel, they’re scattered across platforms. Frances, Terry and Cynthia will explore how to reach viewers where they are, sparking their interests and drawing them into their content.”
Connecting Audience and Content is Monday, April 15 from 4:30 – 5:30 p.m.
As Chairman, NBCUniversal Entertainment, Frances Berwick leads original content, program strategy and business operations for NBC and NBCU’s six cable entertainment networks: Bravo, E!, Oxygen True Crime, SYFY, USA Network and Universal Kids, as well as original content and acquisitions for Peacock.
Terry Crews is currently hosting NBC’s top rated alternative series “America’s Got Talent,” which is in its nineteenth season. Author, action-movie hero, sitcom star, children’s book illustrator, advertising pitchman, playable video game character, talent show host, high-end furniture designer, and human rights activist all describe the man that is Terry Crews.
