Business

NAGRA, a Kudelski Group company and one of the world’s leading independent providers of content protection and media and entertainment solutions, together with key industry players, will showcase its latest innovations designed to preserve both content value and content authenticity across the value chain – from production and post-production to distribution and consumption.

“In a year marked by major sports events and global elections, coupled with the innovative and transformative use of AI, content protection is taking on new significance – protecting not only its value but also its authenticity is becoming increasingly important,” said Nancy Goldberg, EVP and CMO of NAGRA. “At NAB 2024, we’re excited to highlight a collaborative showcase with our industry partners to illustrate the new and emerging threats in today’s media and entertainment landscape alongside the latest solutions to help fortify valuable content assets.”

Key highlights of the NAB 2024 showcase include:

• Securing premium live content and detecting unauthorised leaks with NAGRA NexGuard forensic watermarking on AWS for premium live and VOD content, including high-profile sports events. Extending beyond more traditional uses of forensic watermarking, the shared showcase will also include a demonstration aimed at identifying deep fakes through watermarking detection (AWS booth No. W1701).

• Latest integrations of forensic watermarking on the Eluvio Content Fabric to enforce viewing rights for premium content. NAGRA’s collaboration with Eluvio enables the delivery of secure, end-to-end, ultra high-quality and low-cost streaming for premium content (Eluvio meeting room No. W237).

• Content protection from camera to post-production with Adobe’s Frame.io: To secure sensitive pre-release content in remote collaboration workflows, NAGRA NexGuard forensic watermarking is now available to all Frame.io Enterprise users. Content delivered and published to each user can now be uniquely watermarked providing a strong deterrent against illegal copying or distribution. Frame.io is able to forensically watermark each video asset played by a viewer on their workstation, including Camera to Cloud dailies (Frame.io booth No. SL5047).

NAGRA NexGuard Forensic Watermarking is a key component of NAGRA Active Streaming Protection. Designed to deliver the ultimate in streaming security, NAGRA Active Streaming Protection provides a comprehensive line-up of solutions designed to help those involved in the production and distribution of valuable video content guard against the threats of service and content piracy by not only holistically showing the level of threats but also the associated business impact.