Business

In advance of the 2024 NAB Show, 2G Digital Post announced a partnership with XL8. Combining 2G Digital’s Captioning, Localization and Content Optimization services offering with XL8’s proprietary AI technology will provide the M&E industry a new way to solve challenging economic demands, without sacrificing quality or accuracy, and giving content owners and distributors more opportunities for growth and scalability.

This streamlined AI/Human QC solution brings to market a hybrid captioning and localization solution that builds upon each other’s strengths and is designed to empower content owners’ profitability. Additionally, it creates enhanced volume scalability through improved turnaround speed along with high accuracy rates, opening the door to better monetize content libraries and current regional audience programming demands worldwide.

With the rapid adoption of FAST (Free Advertising Supported Television) over the last few years, today’s media market has created an overriding need to provide cost effective solutions in localization with accelerated turnaround times to an ever-expanding global content market.

Movie Studios, Broadcasters, and Independent Content Rights holders maintain massive catalogs of content that stand ready to be monetized in the Streaming TV world. Until now, barriers such as high cost, slow turn-around, and insufficient quality/low accuracy prevented much of this content from profitable monetization. Lowering the costs of localization, and barriers to entry, will expand markets and consumer choices.

Says XL8’s CRO, Josh Pine, “We’ve never looked at XL8’s AI technology taking away anyone’s jobs. In fact, just the opposite. We’ve always envisioned a world where our AI technology creates tremendous efficiencies for Language Service Providers and helps them future-proof their business in the AI era. Having 2G Digital Post as a partner who embraces and integrates our powerful AI technology into their legacy, high-quality, human workflow provides a best of both worlds solution.

For over 30 years, 2G Digital Post has provided best-of-breed services in media and entertainment content fulfillment.

2G Digital’s President of corporate growth and advancement, Allan McLennan says “XL8 has cracked the code by providing extremely high colloquial accuracy rates across the majority of the world’s top spoken language pairs.

By being able to offer a new, time efficient translation aspect into our execution, our team can concentrate on adding the optimal amount of human touch to bring the final delivered product up to the quality standards our clients expect. We are listening to our clients who want to explore a more cost-effective localization product for their catalog, streaming, and FAST bound content, while working with them to achieve their economic goals realized through this new streamlined workflow. 2G Digital Post, powered by XL8’s AI, allows us to do just that.”