M+E Daily

SHIB Joins CDSA to Pioneer Blockchain Innovations Media & Entertainment

SHIB, an interconnected family of digital assets and solutions built on the Ethereum blockchain that includes popular global cryptocurrency Shiba Inu, announced it is partnering with CDSA (Content Delivery & Security Association) to explore the opportunities specific to media and entertainment that are enabled through the new security, content distribution, and business-enablement capabilities of blockchain.

As concerns grow about the proliferation of deepfakes and plagiarism within the emerging realm of artificial intelligence, CDSA is very focused on content security, content authenticity, and content protection.

SHIB’s collaboration with CDSA will significantly bolster this focus and provide expertise and insight as CDSA’s members continue to move forward in understanding and leveraging blockchain technology across their content development and distribution supply chains.

“CDSA members are the biggest names in media and entertainment, from the studios to the key partners that are part of the global ecosystem,” said the Shiba Inu Lead Developer known as Shytoshi Kusama. “We look forward to providing a unique and blockchain-first perspective to CDSA’s work in helping media and entertainment executives better utilize these innovative technologies, especially as blockchain and artificial intelligence converge.”