Home Entertainment
InteracTV Will Market MediaData TV’s Television Metadata Services in the Brazilian Market
Story Highlights
MediaData TV and InteracTV announced their agreement for the commercialization of MediaData TV products and services by InteracTV.
MediaData TV, a company with more than 20 years in the television metadata industry, will increase its presence in the Brazilian television market, which is experiencing a great growth in OTT/Video Streaming services, FAST channels, and traditional pay TV. All services require rich metadata and customized solutions.
“Television consumption is living a true revolution and, because of the growing need of enriched metadata to improve the content search and discovery on video platforms, agreements such as the one reached with InteracTV will allow us to be closer to our customers in Brazil. Together, both companies will make our entire products and services portfolio available to users, adapting them to the specific needs of each customer,” says Carles Farrando (Managing Director of MediaData TV).
“We are very happy with this agreement, which enriches InteracTV’s portfolio with a high-quality and in-demand service. We believe that, in collaboration with MediaData TV, we can offer the best metadata solution to all video distribution platforms,” adds Marcelo Assumpção (Commercial Director of InteractTV).
