Smart Screen Exclusive
Employers Beware: March Madness and the Second Screen
By Chris Tribbey With employees filling out brackets for the NCAA Division One college basketball tournament in mid-March and tracking the games all the way through the first week... More
Twitter Amplify Exec to Keynote 2nd Screen NAB Event
By Chris Tribbey Mike Park, senior manager of Twitter’s Amplify program, will be the keynote speaker April 6 at the 2nd Screen Society’s afternoon event at the National Associ... More
Microsoft: Sochi Streaming Set Records
By Chris Tribbey It took a village of technology companies to pull off the second-screen success seen during the 2014 Winter Olympics in Sochi, Russia. Microsoft, Adobe and Akama... More
NBC Marks Second Screen Victory for Sochi
By Chris Tribbey Going into the Olympic Winter Games in Sochi, Russia, NBC made second screen coverage a priority, offering app-based viewing options for more than 1,000 hours of ... More
PwC: Creativity a Must for Mobile Ads
By Chris Tribbey A new study from PricewaterhouseCoopers (PwC) focuses on the state of the mobile ad industry, and found some surprising results. A majority of people (69%) are w... More
In-App Ad Revenue on the Rise
By Chris Tribbey Heather Way, senior research analyst for Parks Associates, sees wonderful things for the future of the second screen world: both second screen video usage and in-... More
Study: Second Screen Major Facebook Factor for Live TV
By Chris Tribbey In late January U.K.-based analytics firm SecondSync quietly announced it had partnered with Facebook to analyze TV-related chatter flowing through the No. 1 soci... More
Nielsen Report Confirms Second Screen Growth
By Chris Tribbey According to Nielsen’s new Digital Consumer Report, one in five consumers has logged onto social media sites while in the bathroom during the past month. If yo... More
Second Screen for Sochi Olympics Kicks Off
By Chris Tribbey Tonight marks one of the biggest tests yet for the second screen. With NBC beginning its coverage tonight of the XXII Olympic Winter Games in Sochi, Russia — s... More
TiVo: Digitalsmiths Acquisition About More Than Technology
By Chris Tribbey From a technology standpoint, Jeff Klugman, EVP and GM of products and revenue for TiVo, is no doubt excited about his company’s $135 million acquisition of Dig... More
TiVo: Digitalsmiths Acquisition About More Than Technology
By Chris Tribbey From a technology standpoint, Jeff Klugman, EVP and GM of products and revenue for TiVo, is no doubt excited about his company’s $135 million acquisition of Dig... More
NATPE, CEA: Show Creators See Second Screen as Permanent
By Chris Tribbey Show producers and creators are increasingly turning to the second screen to better their brands, sustain their TV audiences for longer, and offer viewers a platf... More
NATPE, CEA: Show Creators See Second Screen as Permanent
By Chris Tribbey Show producers and creators are increasingly turning to the second screen to better their brands, sustain their TV audiences for longer, and offer viewers a platf... More
2nd Screen Society Members Share CES Impressions
By Chris Tribbey After getting a chance to unwind from the International Consumer Electronics Show (CES), we asked 2nd Screen Society members what stood out for them at the show. ... More
2nd Screen Society Members Share CES Impressions
By Chris Tribbey After getting a chance to unwind from the International Consumer Electronics Show (CES), we asked 2nd Screen Society members what stood out for them at the show. ... More
Samba TV Looks to Add More Partners
By Chris Tribbey Interactive TV software company Samba TV made one of the earlier splashes at this year’s International Consumer Electronics Show (CES), announcing a partnership... More
CEA, NATPE Study Offers Second Screen Viewing Insights
By Chris Tribbey A new joint study from the Consumer Electronics Association (CEA) and the National Association of Television Program Executives (NATPE) underscores the importance... More
CEA, NATPE Study Offers Second Screen Viewing Insights
By Chris Tribbey A new joint study from the Consumer Electronics Association (CEA) and the National Association of Television Program Executives (NATPE) underscores the importance... More
CES Panel: It’s All Second Screen
By Chris Tribbey LAS VEGAS — For Ivan Perez-Armendariz, chief digital officer for ad and creative agency Crispin Porter + Bogusky, the numbers for the second screen speak for th... More
CES Panel: It’s All Second Screen
By Chris Tribbey LAS VEGAS — For Ivan Perez-Armendariz, chief digital officer for ad and creative agency Crispin Porter + Bogusky, the numbers for the second screen speak for th... More
