All posts by MESA News

Child’s Play: Food Makers Hook Kids on Mobile Games (Wall Street Journal)

U.S. food companies are reaching children by embedding their products in simple and enticing games for touch-screen phones and tablets. The new medium is far cheaper than Saturday ... More

Fear and Loathing in Japan (Fortune)

A much diminished electronics sector in Japan is buckling further still. How much more retrenchment and pain is needed to succor its once triumphant tech industry is the question n... More

SDI Media Opens Fourth New Studio This Year (SDI)

The world's leading provider of dubbing, subtitling, and other media localization services continues to grow. SDI Media announced today the opening of a second location in German... More

Hollywood Ponders a Path From App to Hit TV Show (NY Times)

Can smartphone apps become hit movies and television shows? Hollywood is watching and wondering. It would help solve a continual problem for studios, which require more fresh sour... More

When Twitter Fans Steer TV (Wall Street Journal)

Comments posted on Twitter and other social-media websites about television shows have exploded in the past year, to 75.5 million in July from 8.8 million a year earlier, far faste... More

VHS For Artists Now Open For Distribution and Disruption (GigaOM)

This week, the VHX website got a whole new look — instead of bringing users directly to its social video community, the home page now lays out VHX’s digital distribution ser... More

Pepsi Goes Native in Silicon Valley (AdAge)

PepsiCo believes so much in the importance of early-stage companies that, on average, 10% of the digital-media budget across its beverage brands in the U.S. is invested with startu... More

Fox Is Counting on Jim Gianopulos to Deliver (LA Times)

Following the unexpected ouster Friday of Fox Filmed Entertainment co-chairman Tom Rothman, Hollywood's eyes have turned to a son of Greek immigrants known for his expertise in int... More

Xbox, Not Windows, Is the Future of Microsoft, Steve Ballmer Says

The Xbox, the Zune, Windows Phone: in ten years, these products will be the model for Microsoft, as it evolves away from a software company into a hardware-and-services provider. A... More

NPD: One Year After Qwikster, Netflix is Recovering, but Still Faces Challenges (NPD)

On the anniversary of the failed introduction of Qwikster, Netflix has garnered more U.S. subscribers than ever. One in four U.S. households now subscribe to Netflix, based on data... More

TV’s Next Generation May Come From China (Fortune)

At last month's IFA 2012 electronics show in Berlin, one of the biggest head-turning products was from China-based TCL Multimedia. The company introduced the Ice Screen, a 26-inch ... More

HBO: Web Doesn’t Pay (NY Post)

An HBO exec made clear to the tech community last week that its HBO GO streaming service has to remain bundled with customers’ cable subscriptions, and can’t operate as a stand... More

New Phones, Pads Channel Hollywood (Variety)

Apple, Amazon, Motorola and Nokia may have had the tech community buzzing with new product reveals this month, but Hollywood also has a reason to pay attention. The new screens -- ... More

‘Hunger Games’ Prompts Piracy Fears at Netflix

A top Netflix executive issued a warning to Hollywood Thursday that the variability of windows around the globe for blockbuster movies like "Hunger Games" is an open invitation to ... More

Dish Network Doubling Down on AutoHop (AdWeek)

If you were wondering whether or not Dish Network is considering backing away from its Auto Hop feature in the wake of programmer outrage and litigation, wonder no more: no. An ov... More

Nintendo TVii Tries To Succeed Where Google TV Has Failed (CNET)

The proper comparison for TVii isn't any of the streaming portals on the PS3 or Xbox 360-- it's Google TV with products like the Vizio Co-Star and Sony NSZ-GS7. And while tha... More

Screw The New iPods, We Need Better Music Players (ReadWriteWeb)

In the streaming silo world, music that isn’t on the service doesn’t exist. Guess what? There’s a lot of music that doesn’t exist. If you can’t find that music and add ... More

Netflix Exec: Canada’s Broadband Caps ‘Almost a Human Rights Violation’ (GigaOM)

There’s no love lost between Netflix Chief Content Officer Ted Sarandos and Canada’s big Internet providers: “It’s almost a human rights violation what they’re charging f... More

Akamai Acquires Content Acceleration Specialist FastSoft (IP&TV News)

Akamai, recently ranked as the world’s largest content delivery network operator, has acquired a Californian provider of content acceleration software called FastSoft for an u... More