Program

EES AFTERNOON KEYNOTE: Enhancing Customer Experiences with AI
Discover the future of customer satisfaction through AI-driven experiences. Explore how cutting-edge artificial intelligence technologies are reshaping interactions, personalizing services, and anticipating needs like never before. Join us as we delve into the innovative technologies reshaping the landscape of customer engagement, ensuring unforgettable experiences that set your brand apart. Don’t miss out on this opportunity to stay ahead of the curve and revolutionize your approach to customer relationships.
Fay Kallel, Director, Gen AI Innovation, Prime Video
 

EES CLOSING KEYNOTE: The Generative AI Revolution
Welcome to the dawn of the Generative AI Revolution, where creativity knows no limits and innovation knows no bounds. Join us as we unveil the extraordinary potential of Generative AI, where imagination meets technology to shape the future of design, art, entertainment, and beyond. Don’t just witness the revolution — join this session to be a part of it!
Jen Hollingsworth, Chief Commercial Officer, Flawless
 

OPENING KEYNOTE: Unlocking the Value of Your Data with AI
The future of work will be powered by AI, presenting challenges and opportunities for organizations to both integrate this technology effectively and understand its impact on their structure, culture, and security posture. Join Guy Finley and Box cofounder and CEO Aaron Levie for a fireside chat that will explore the top trends in AI, discuss its transformative impact on work, the Industry and reveal strategies for unlocking unprecedented productivity through automation of workflows of your most critical business processes.
Aaron Levie, Cofounder/Chief Executive Officer, Box
Guy Finley, President & Chief Executive Officer, MESA
 
VFX in the Cloud
Animation, visual effects, and virtual production have offered technologically advanced techniques for content creation. Combine these tools with the power of AI and the recipe for content creation moves forward to a new world of creators. As visual effects companies are faced with more to do, increasingly complex workflows (with “co-pilots”!), and new UGC-oriented tools that seem to take the mystery out of very complex, learned skills, our industry is on the precipice of many new ways to create incredible content for less. Tune in to this session for a deep dive into the realities of a cloud-shaped future for the purveyors of movie magic.
 

AI and Data: A Match Made in the Cloud
Production, distribution and marketing all provide unique perspectives on data as business units and disciplines. As we have worked hard to empower our platforms with data jounrey and experiences we now look to AI as a tool for us to understand the deluge of data and get us closer to our customer. This session discusses using cloud-native data in cooperation with AI, as a transformative element in your overall strategy and as part of your everyday workflows, to drive new business opportunities across your organization.
 

Advances in AI for Marketing: Speed and Efficiency
Unlock the potential of AI-driven marketing with a focus on speed and efficiency. Explore how AI tools supercharge marketing efforts, delivering rapid insights, and optimizing campaigns with unmatched precision. Join us as we delve into the future of marketing, where AI-driven strategies propel brands to new heights of success at unprecedented speeds.
Moderator: Claudio Ludovisi, Assistant Dean, Marketing, Strategy, and Corporate Relations, PGBS
Frederick Vallaeys, Chief Executive Officer, Optmyzr
 

Responsible AI Leadership in the 21st Century
Embark on a transformative journey toward Responsible AI Leadership in the 21st Century. Explore the critical role of ethical decision-making, transparency, and accountability in shaping AI’s impact on society. Join us as we navigate the complex intersection of technology and ethics, empowering leaders to harness AI’s potential for positive change while mitigating risks. Together, let’s pave the way for a future where innovation is not just groundbreaking, but also socially responsible.
 

Shattering the Status Quo: AI-Powered Inclusive Innovation in TV Advertising
In this dynamic session, industry leaders and visionaries will explore groundbreaking strategies and creative approaches that challenge conventional norms in television advertising. Delving into the intersection of innovation, inclusivity, and AI technology, our panelists will share insights on how to captivate diverse audiences through forward-thinking initiatives. Discover how embracing diversity, equity, and inclusion can serve as catalysts for innovation in TV advertising, reshaping the landscape with cutting-edge AI applications. Don’t miss this opportunity to gain actionable insights and inspiration as we explore ways to break barriers, spark change, and redefine the narrative in reaching audiences through inclusive practices powered by AI.
Moderator: Filiz Bahmanpour, Board Member, WiTH Foundation
Halleh Kianfar, Inclusive Analytics & Contextual Video Data, Gracenote
Alena Morris, Sr. Director Product Marketing, PubMatic
David Thomson, Executive Global Product & Design Leadership, Momentum Design Lab & HTEC Group
 
AI & Intellectual Property
Our panelists of legal and creative professionals will aim to provide the rundown of where we are, the gaps, and whether we can have a harmonious relationship with AI systems. By exploring the potential benefits and risks associated with AI in IP management, identifying innovative approaches to enhance IP protection, and legislation’s role in safeguarding and promoting the fair use of intellectual property.
Moderator: Rosemary Ampuero-Jacobs, Board Member, WiTH Foundation & Professional Development Alumni Advisor, New York University Foundation
Luisa Huang, Chief Operating Officer, Cofounder, Creator, Producer @ Toonstar
Ghen Laraya Long, International Lawyer, Academy of Television Arts and Sciences
 

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