At the 29 February ITS Localisation event in London, some of the industry’s top content companies will offer their perspectives on not only the state of localisation, but also where the industry is trending at large.

In the panel “The Shape of The Industry – The View from the Content Owners” attendees will hear from leading content owners about how they see the industry shaping up, and whether a tumultuous 2023 portends a difficult 2024 as well. The use of AI in dubbing, what’s happening with FAST channels and access services, and what does the industry need to be thinking about in the next few years, all will be discussed.

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At the February 29 ITS Localisation event in London, representatives from Athena Consultancy, Blu Digital Group, Deluxe and Prime Focus Technologies will look ahead at what’s in store for the industry, in the panel “The Future as Seen by the Localisation Vendors and Technology Service Providers.”

This cross-section of vendors and technology service providers who operate across the content localisation industry will share what they see as the key opportunities for the industry over the next few years, as well as the potential pitfalls.

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At the February 29 ITS Localisation event in London, a pair of UK experts will tackle one of the most crucial topics in the localization industry today: the impact of AI. Continue reading

At the 29 February ITS Localisation event in London, experts from the British Sign Language Broadcasting Trust (BSLBT) will tackle an issue every content company needs to consider: how to better cater to deaf viewers. Continue reading

The dubbing industry was relatively untouched by technology for many years. That’s changed and continues to change. At the Feb. 29 ITS Localisation event in London, a panel of localization experts will examine what’s happened, and what’s next, in the discussion “The Future of Dubbing.”

The impact of the pandemic on dubbing is still reverberating, with voice artists equipped to work from home. Now, AI dubbing technology becoming more pervasive. The use of AI across the industry is leading to much debate, with technology and creativity set to meet head on. In this panel discussion speakers will explore both the traditional and the new approaches, and how the industry can meet in the middle.
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James Duvall, principal analyst and head of entertainment for Futuresource Consulting, will offer attendees of the Feb. 29 ITS Localisation event in London a look ahead at 2024 and beyond.

Duvall’s presentation — “The Analyst Perspective – There May be Trouble Ahead” — will explore the next 12-18 months for the media and entertainment industry, with a focus on the competition for customers.
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Änne Troester, dubbing scriptwriter and board member with the German dubbing association Synchronverband e.V. will deliver the opening keynote of the Feb. 29 ITS Localisation event in London.

Troester’s presentation — “It’s all About EntertAInment and Authenticity – The Creative View” — is all about the power of dubbing creators, including scriptwriters, translators, and voice actors. The audience doesn’t see a translated movie, as they do when they watch a film with subtitles, they just see the movie. And they should have the same experience in their own language that the audience watching the movie in the original language would have.

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MESA’s 8th annual event discussing innovation and transformation in the global content localisation community returns to London! ITS: Localisation, which is the premiere event for LSPs in Media + Entertainment, is MESA’s first event of 2024. This in-person conference will bring together the European community to talk about key trends, challenges and the future for the localisation industry. Hear from subject matter experts, academics, content creators, creatives and their service provider partners as we delve into a wide array of topics; including the role and future of AI across localisation, the view from the creatives, the importance of accessibility and how we can better harness workflow efficiencies to help create greater transparency. We look forward to welcoming you to learn more about the major drivers which are set to continue to propel the global content distribution machine and for some top-level networking.

Join us on 29th February, 2024 from 12:00 to 19:00 London/GMT

Get a jump on 2024 and Register today!!