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Smart Content Summit 2016

May 25, 2016 @ 1:30 am - 5:15 pm BST

Smart Content EU Banner 2016

HITS Register ButtonSmart Content Summit

25th May 2016 (1.30 to 5.15 p.m.), Double Tree by Hilton Hotel, 92 Southampton Row, London, WC1B 4BH 

Welcome to the third era of content – one where intelligence is being embedded alongside audio/video in order to streamline productions and work flows, while delivering unprecedented marketing data and analytics. Smart Content isSpeakers
the active ingredient in the new digital media & entertainment complex.

MESA Europe will be hosting its second annual Smart Content Summit on the afternoon of Wednesday 25th May, where the focus will be on looking at the products, technologies, systems and processes that are enabling a ‘smarter’ approach to content management and delivery

During this half day session key industry figures, thought leaders and pioneering solutions providers will share insights into what is driving the Smart Content revolution through a series of presentations and panel discussions. Key sessions during the event will focus on:

  • Smart Content in Practice – Joining Up Workflows
  • Smart Tools for Smart Content Creation
  • Using Smart Metadata to Manage Assets
  • How to Datify Media Content to  Win Friends and Influence People: Your Next Metadata Strategy
  • Getting the Full Value Out of Smart Content

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Event Schedule

Event Registration:  1.30 p.m. 
Conference Sessions: 2 to 5.15 p.m. 
Drinks Reception:  5.15 p.m.
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Programme Outline

Smart Content in Practice – Joining Up Workflows 
Clive Bishop, Head of Information Policy & Reporting, ITV
Raymond Drewry, VP EMEA Operations, Principal Scientist, Entertainment Identifier Registry (EIDR)
Kyle Mattus, Partner Operations Manager, EMEA, GooglePlay/YouTube

In this opening session we will hear from three speakers, each with a different position in the content value chain, talking about the important role unique ID’s play as part of smart content workflows. Our speakers will take us along the journey right from production through distribution to consumption, sharing the perspectives of some of the major players in the global content ecosystem.

Click here to Download Presentation

Click here to Download Audio – Part 1

Click here to Download Audio – Part 2

Smart Tools for Smart Content Creation
Birgit Gray, Innovation Manager, Deutsche Welle

Smart tools, based on big data technologies, are required to help content creators better navigate through the increasingly complex information universe as they monitor, filter and process information from multiple sources, all in real time. Our next speaker will draw on her experience in this sector, and some development work that the company has been involved in, to  share some insights into smart tools for journalists and media companies and highlight case study examples where these tools can assist in the creative process and enable more flexible delivery decisions.

Click here to Download Presentation

Click here to Download Audio

Using Smart Metadata to Manage Assets
Oscar Tengwall, Product Manager, Vizrt

Smart metadata enables a more integrated approach to the management of assets, breaking down the traditional silos that industry has become accustomed to. Our next speaker shares his vision on this and talks about some of the key benefits that can be accrued from the employment of smart content.

Click here to Download Presentation

Click here to Download Audio

How to Datify Media Content to  Win Friends and Influence People: Your Next Metadata Strategy
Madi Solomon, Senior Manager, Optimity Advisors

The advice from Dale Carnegie from his 1936 seminal book How to Win Friends and Influence People has never been more relevant than it is today as evidence-based decision making has shifted the spotlight to the customer.

Harnessing customer data will require new metadata extensions that go beyond production efficiencies to include behaviours around the content or products.  In this session, temporal metadata, storyline metadata, social activity, and ratings data will be explored to demonstrate how the closing of the “virtual metadata circle” will influence future industry decision making.

Click here to Download Presentation

Click here to Download Audio

Getting the Full Value Out of Smart Content – Panel Discussion & Q&A

Moderator:
Jim Bottoms, Executive Director, MESA Europe

Panel:
Clive Bishop, Head of Information Policy & Reporting, ITV
Birgit Gray, Innovation Manager, Deutsche Welle
Madi Solomon, Senior Manager, Optimity Advisors
Oscar Tengwall, Product Manager, Vizrt

In this closing panel discussion and open floor Q&A we look at the real value and benefits that better, smarter data is delivering right across the industry and explore the next steps in delivering the ultimate in business efficiency and consumer engagement.

Click here to Download Audio – Part 1

Click here to Download Audio – Part 2

Closing Remarks/Final Q&A
Jim Bottoms, Executive Director, MESA Europe

Conference wrap up, summarising key conclusions from the afternoon and review of next steps.

Drinks Reception

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For more information about the Smart Content Summit and to discuss speaking and sponsorship opportunities at this unique event please contact:

David Millar, E: [email protected]
Jim Bottoms, E: [email protected]
T: +44 (0)1525 864 376

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Venue

Reception

DoubleTree by Hilton Hotel, West End
92 Southampton Row
London, WC1B 4BH
Website

Details

Date:
May 25, 2016
Time:
1:30 am - 5:15 pm BST
Event Category:

Venue

DoubleTree by Hilton Hotel
92 Southampton Row, London, WC1B 4BH, United Kingdom
London, United Kingdom
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Phone:
+44-0207-2422828
View Venue Website