MESA Europe to Focus on Smart Content

Smart Content resides at the very heart of the entertainment business and directly impacts on the ways in which end users access and engage with programming. Increasingly it drives the search and discovery as well as the access and monetisation.

But the role of Smart Content in the overall consumer experience sits at the very tip of the
‘industry iceberg’, with the  huge impact on the whole digital supply chain, content workflows  and asset management, contributing to the massive  and vital infrastructure below the surface.

The value and importance of the metadata that drives so much of the creation and distribution of content has never been higher and is set to grow still further. With the range of delivery options, formats and access devices continuing to expand and the boundaries of the user experience still being pushed, the need for Smart Content is set to intensify.

In a world where user data and business analytics are becoming so important, the management of the data surrounding and attached to the content itself is king.

Europe’s first Smart Content Summit will focus entirely on the emerging technologies, systems and processes that will prove so vital to the revenue generation and asset management capabilities of the industry.

Click HERE to view the preliminary program

Click here for sponsorship opportunities

Smart Content – The Detail

During this half day session key industry figures, thought leaders and pioneering solutions providers will share insights into what is driving the Smart Content revolution through a series of presentations and panel discussions.

The afternoon will be followed by a networking reception.

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For more information about the Smart Content Summit and to discuss speaking and sponsorship opportunities at this unique event please contact:

David Millar, E: [email protected]
Jim Bottoms, E: [email protected]
T: +44 (0)1525 864 376

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Venue

DoubleTree by Hilton Hotel, West End
92 Southampton Row
London, WC1B 4BH
Website