Global Member E-Calendar

All times are set to Pacific time.

Loading Events

« All Events

  • This event has passed.

Virtual & Augmented Reality Breakfast Briefing 2017

July 11, 2017 @ 8:30 am - 11:00 am BST

MESA Europe Breakfast Briefing
Virtual & Augmented Reality

Courthouse Hotel, Great Marlborough St, London, W1F 7HL, 11th July 2017

Making a Commercial Success of Virtual Reality

The entertainment industry continues to be among the frontrunners in embracing the opportunities presented by both VR and AR, with broadcasters, programme makers and games companies all poised to take the next steps in delivering an enhanced and more immersive experience to their customers. The technologies and creative tools required to enable a Virtual Reality experience are advancing at a rapid rate, while at the same time becoming accessible to a wider range of programme producers. As a result, the whole business is set to show significant growth over the months and years ahead.

During this second annual VR/AR breakfast briefing, produced by MESA Europe, we will dig deep into what is shaping the future outlook and focus in detail on where the commercial opportunities will unfold. We will also review the key product and technology milestones that have been reached and lay out a timeline for the future evolution of Virtual Reality in the Entertainment space.

A number of senior industry executives and sector experts will participate in this open exchange of information and experience, drawing on some real case study examples that help demonstrate what VR and AR can actually mean to both the industry at large and the end user. Keynote contributor and lead sponsor, Nokia, will be among the global leaders in VR sharing their ideas and vision.


Event Schedule
8.30 a.m.   Registration Opens. Light buffet breakfast available
9.15 to 11 a.m.  Presentation & Panel Discussions
Programme Outline

Opening Remarks
David Millar, Director of Communications, MESA Europe

OZO Live Production Journey: A Case Study
Tarif Sayed, Head of VR Technologies, Nokia Ozo

In the session’s opening presentation our speaker will share a case study from the OZO Coachella Live concert production.  Coachella streamed 2-3 performances per day for three days using the Nokia OZO VR suite of products.  He
will discuss Nokia OZO’s experience in producing one of the world’s largest music festivals including technical and
artistic challenges, solutions and accomplishments.

Building Immersive Journeys: Lessons Learnt From Successful VR Projects in the Games Industry
Brynley Gibson, Head of Studios, Curve Digital Entertainment

Games developers are the masters of interactivity and have the deep knowledge on how to teach, entertain and retain users
in interactive immersive experiences.  Drawing on his experiences from the creation of PlayStation’s VR Worlds, the bestselling
PSVR launch title and from his most recent experience for Sony Music, The Chainsmokers: Paris VR Brynley will share his learnings
on how to create powerful, magical journeys for virtual worlds. The presentation will include practical advice on leading the gaze
of users, testing for comfort and how to build immersion.

Taking VR Beyond Games & What Lies Ahead
José Somolinos, UX Product Manager, Accedo TV

In this presentation Jose will talk about how to transform the VR experience beyond games, as well as to monetise content and grow
market share. He will illustrate this with examples of the VR video experiences Accedo TV has created with operator and content
customers around the world and give a preview into what to expect in the year ahead.

Future Opportunities for the Content Industry in VR Panel Discussion

Jim Bottoms, Executive Director, MESA Europe

Tarif Sayed, Head of VR Technologies, Nokia Ozo
José Somolinos, UX Product Manager, Accedo TV
Brynley Gibson, Head of Studios, Curve Digital Entertainment

Event Close


For further information about the 2nd Annual MESA Europe VR/AR Breakfast Briefing, to register your interest in sharing your experience and knowledge in this sector or to learn more about the event sponsorship opportunities please contact Jim Bottoms ([email protected]) or David Millar ([email protected]).

For registration enquiries email Teresa Austerberry ([email protected]).


Courthouse Hotel
Great Marlborough Street
London, W1F 7HL


July 11, 2017
8:30 am - 11:00 am BST
Event Category:


Courthouse Hotel
19-21 Great Marlborough Street, London, W1F 7HL
London, United Kingdom
+ Google Map