NHRA: Why we Moved our Post-Production to the Cloud – Sony Ci & BeBop Webinar

Originally Aired: Wednesday, March 18th at 12:00 p.m. PDT | 3:00 p.m. ET
Click Here to View the Recording of this Event

Sports brands need to increase the value of their assets while keeping their fans engaged in compelling content. In the case of the National Hot Rod Association (NHRA), the largest motorsports sanctioning body, passionate fans were ready and waiting for more engagement beyond the race event coverage. Learn how the NHRA uses Sony’s Ci cloud platform and BeBop’s virtual editing workstations to turn their small team into a remote powerhouse – pumping out gigabytes of content to passionate fans.

Join this webinar to learn:

  • How and why NHRA moved to a cloud-based production workflow
  • How a centralized cloud content lake speeds up NHRA’s production and improves the quality of their deliverables
  • The benefits/challenges of teams embracing a cloud production workflow


David Benson, CTO, Co-Founder, Bebop Technology
Rob Hedrick, Director of Post Production and Supervising Producer, National Hot Rod Association
Mike Rokosa, Technology Executive, National Hot Rod Association
David Rosen, Vice President, Cloud Applications and Services, Sony Imaging Products & Solutions – Americas
Moderator: Guy Finley, President, MESA

About NHRA: The National Hot Rod Association, the largest auto racing organization in the world, has come a long way since Wally Parks founded it in 1951. Though it has grown into a global sports-entertainment business, NHRA has not lost sight of Parks’ original goal: to provide competitors a place to race. But now those places are deluxe supertracks in major U.S. markets, and the racing runs the gamut from 10,000-horsepower Top Fuel dragsters to five-horsepower Jr. Dragsters. Drag racing’s journey through the decades has been sometimes swift, sometimes rocky, but always exciting and always worth the trip.

About BeBop: Los Angeles-based BeBop Technology was founded in 2015 by veteran entertainment industry executive Bruce Long and Cloud technology expert David Benson. The company creates the most complete, secure, and innovative solutions for moving media workflows to the cloud. For more information visit www.beboptechnology.com, connect with BeBop on Facebook, YouTube, LinkedIn, Twitter, or subscribe to BeBop News.

About Ci:  Ci is a media-centric cloud platform developed by Sony with powerful APIs and innovative applications that empower creative professionals to create, share, and collaborate with high-value media. Utilized by the largest media enterprises and creative production teams in the world, Ci connects teams, content, and devices from any location in the world to transform media workflows. Visit www.sonymcs.com for more information.