M+E Daily

Walmart To Market Two-Dollar ‘Disc-to-Digital’ Conversions As Part of UltraViolet Push

by Terence Keegan

Walmart customers will be able to buy digital access to their DVD and Blu-ray collections beginning April 16, in a new partnership between the retailer and five major movie studios that back the UltraViolet digital rights system.

Under Walmart’s “disc-to-digital” initiative, a streaming “conversion” for standard DVDs and Blu-ray discs will cost $2, while high-definition digital access to standard DVDs will cost $5. Access will be through Vudu, Walmart’s Internet video-on-demand service.

Walmart will market “disc-to-digital” in partnership with Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Studios Home Entertainment, and Warner Bros. Home Entertainment. The new service stands a complement to the UltraViolet titles that Vudu will sell direct to consumers, according to a news release.

More details on Walmart’s “disc-to-digital” campaign in Wednesday’s edition of M&E Daily.