Accenture Interactive Named Largest Digital Network by Advertising Age (MESA)
Ad Age has named Accenture Interactive the largest digital network, both worldwide and in the U.S., in its Agency Report 2017, released today. This is the second consecutive year in which Accenture Interactive was ranked the largest digital network. The analysis is based on an evaluation of more than 700 agencies, networks and companies.
“Brands today are created by a series of interconnected experiences people have with a company across multiple, increasingly digital, channels,” said Brian Whipple, head of Accenture Interactive. “Customer experience requires a new level of connectivity between marketing, business and technology, and clients are coming to us looking for a merger of these three worlds. Our ranking is further validation of our unique service model: one that combines equal parts creative agency, business consultancy, and technology powerhouse – all laser focused on creating the best customer experiences on the planet.”
Ad Age’s annual Agency Report includes agency rankings based on worldwide and U.S. revenues in 2016. Accenture Interactive reported the highest worldwide revenue of any digital network, at $4.4 billion for Accenture’s fiscal year 2016 (fiscal year end August 31), reflecting year-over-year growth of 50.9%. Accenture Interactive also vaulted to the top spot of the world’s largest consolidated networks, up from #4 last year.
The rankings reflect a banner year for Accenture Interactive and significantly increased demand for its differentiated customer experience capabilities that connect marketing, technology and brand.
2016 was a milestone year for Accenture Interactive, including having:
Launched new inventions, including the first 3D virtual car visualizer using augmented reality; Accenture Genome, next-generation personalization technology, and one of the first customer service chatbots in the airline industry
Entered new markets, including Argentina and Japan via the acquisition of IMJ
Opened Accenture Interactive Studios in Hong Kong; Brazil; Chicago; and a Fjord design studio in Dublin – all collaborative work environments to foster co-creation with clients
Landed new clients, including Cushman & Wakefield, ENGIE, Golden State Warriors, L’Oreal and SKY Cable Corporation
Named Partner of Year by Adobe, SAP Hybris and Elastic Path
Hired industry luminaries such as former Rosetta CEO Tammy Soares, Mayo Clinic’s Lorna Ross and celebrated Brazilian creative director, Eco Moliterno
“The digitization of everything is fundamentally changing the way brands attract and engage consumers, and this requires a new breed of agency partner with deep technology skills to help reimagine every aspect of the customer and user experience,” said Roxanne Taylor, Accenture’s chief marketing & communications officer. “CMOs are looking for solutions at the intersection of branding, marketing and technology and for partners who can bring innovative thinking and skills to help them create a culture of disruption and experimentation. We’re proud that Ad Age has recognized Accenture Interactive and sees that we are offering something unique and innovative to the marketplace.”