Devices

Disney has brought together content from Disney Channel, Disney XD and Disney Junior into the just launched DisneyNow app. The new app upgrades the user experience from the previous Disney Channel-branded WATCH apps with customizable and personalized functionality while continuing to provide an extensive array of series, television movies and other entertainment content from Disney Channel, Disney XD, Disney Junior and Radio Disney.

Like the WATCH streaming apps, access to full episodes and live streaming of Disney Channel, Disney Junior and Disney XD continues to be available when viewers authenticate via their participating cable, satellite or digital programming distributor. Each network also offers a selection of full episodes to fans without signing in.

Showcased last February during Disney Media Sales’ presentation to clients, the DisneyNOW app is designed to satisfy viewers’ demand for more content, easier access, more control, including Disney Junior Only Mode, and more “Disney magic,” including personalization that’s so crucial for kids – all in one app. Customized sponsorship opportunities offer clients a variety of ways, including sweepstakes and interactive video advertisements, to engage with consumers.

Disney Channel launched its suite of Apps (branded WATCH) in 2012 and was the first entertainment network to launch products that provide pay TV subscribers access to live, linear network streams as well as on-demand episodes.

Kimberly Hicks, vice president, Digital Media, Disney Channels, said, “The decision to consolidate our Disney Channel ‘Watch’ apps into the new DisneyNOW app was driven by what kids told us they want in a video experience. The upgraded app enables us to showcase great stories and characters, and bring the magic of Disney Channel, Disney XD and Disney Junior to their daily lives.”

DisneyNOW invites each family member to create a profile and express themselves with a Disney Emoji avatar – a selection of more than 180 heritage and new character poses at launch. On return visits, users can select their profile to resume watching where they left off or watch new episodes of their favorite shows.

The new app will also include more than 60 games and activities including “DuckTales” adventure game “Duckburg Quest,” Princess Elena of Avalor in “Flight of the Jaquins” or the Villain Kids in the “Descendants 2 Wicked Style” activity. New games will be added to DisneyNOW every month.

DisneyNOW will deliver in-season stacking for current series including Disney Channel’s “Andi Mack,” “Raven’s Home,” “Bizaardvark,” “Stuck in the Middle,” “Tangled: The Series”; Disney Junior’s “Vampirina,” “Elena of Avalor,” “Mickey and the Roadster Racers,” “The Lion Guard,” “Puppy Dog Pals” and “PJ Masks”; and Disney XD’s “DuckTales,” “Star Wars Rebels,” “Walk the Prank,” “MECH-X4” and “Milo Murphy’s Law.”