Games/Interactive
Veritone, JB&A Distribution Launch Strategic Alliance (MESA)
Story Highlights
JB&A Distribution announced a new strategic alliance with Veritone. JB&A will represent Veritone to JB&A’s systems integrator (SI) and value-added reseller (VAR) clients in the United States and Canada. This new relationship leverages JB&A’s expertise in support and integration and enables JB&A to offer the industry’s most effective AI tool.
California-based JB&A is a distributor whose staff of video and content experts work to provide the best available workflow solutions for the broadcast, IP/streaming, postproduction, and digital signage markets. JB&A will distribute Veritone’s open and extensible aiWARE operating system to be deployed in both cloud and hybrid on-premise environments. aiWARE incorporates Veritone’s proprietary ConductorTM technology, which uses machine learning to intelligently route data through the most effective workflows of cognitive engines to meet cost, accuracy, and speed requirements.
“Veritone brings the ‘Lord of the Rings’ mentality to a very disaggregated ecosystem of AI and machine learning solutions,” says Nicholas Smith, Director of Media Technologies, JB&A. Smith continued, “To date, there are hundreds of machine learning engines running in the world and no one place to take advantage of them. With Veritone’s aiWARE you get one interface to ‘rule them all,’ and Veritone’s Conductor technology chooses the best engines for the job at hand. If AI is the future of media and entertainment, then Veritone creates an app store experience for finding, testing and using AI to get the most from your media that machine learning has to offer.”
“We are delighted to collaborate with a leading distribution partner in the Media & Entertainment space in North America,” said Andy Brinck, Vice President, Worldwide Channels at Veritone. “Our close collaboration with JB&A will empower M&E organizations by enabling them to leverage AI to improve workflow efficiencies, unlock hidden revenue streams from untapped data, and keep a competitive edge by having ongoing access to the latest and best AI solutions.”
