Business
Austrian VOD Service Taps Whip Media’s CVM Platform
Story Highlights
Magenta Telekom, an Austrian subsidiary of German telecommunications company Deutsche Telekom, has tapped Whip Media Group and its enterprise content value management (CVM) platform to more easily handle its VOD services, the company announced.
Magenta Telekom is using the platform to automate its VOD and more effectively capitalize on contracts, control all VOD royalties, streamline assets ease supply chain management hassles.
“The rapid growth of VOD content has required that we adopt new systems to scale and efficiently handle an increased volume of deals, along with calculations and payments to programmers,” said Christian Jaros, VP of entertainment for Magenta Telekom. “Working with Whip Media, we are now able to better streamline and automate content operations to improve efficiencies and mitigate risks by reducing manual processes.”
Paul Hastings, SVP of sales for EMEA for Whip Media Group, added: “Our CVM platform helps Magenta Telekom to drive innovation in their business including greater accountability, flexibility and scalability to maximize revenues. We’re thrilled to partner with Magenta Telekom as they continue to expand their VOD business and to bring more content and the right mix of offers to its customers.”
Hastings and Whip Media Group will be among the main presenters at the Nov. 5 Smart Content Summit EU event, with the presentation “Accelerate OTT Licensing ROI: Data-Driven Strategies to Optimize Content Budgets.” To register click here.
