M+E Europe
Vubiquity/Amdocs Media Talk the Democratisation of Content at CWMF
Story Highlights
Piers Godden, commercial director of EMEA for Vubiquity and Amdocs Media, kicked off his presentation at the recent Content Workflow Management Forum event with a quip about consumer content behaviours during the COVID-19 pandemic.
“You don’t really need to do a survey to understand that during lockdown people are watching more TV,” he said. “There was really nothing else to do.”
Still, according to just such a report from released by Vubiquity and Amdocs Media at the end of 2020, a third of consumers surveyed in the U.S. and UK added a new streaming service, and just under half said they had increased their streaming viewing hours. Forty-three percent said they had two services, 27 percent said they had three, and 15 percent said they had four or more.
“That’s 100 million new subscriptions in the U.S.,” Godden said.
And content, as always, is king: half of those surveyed said the type and amount of content a service offers retains their loyalty, and 44 percent said they would pay more if they could pick and choose the content they access.
Part of what’s driving this, of course, is the change in content windowing, with the traditional lifecycle upended by premium VOD, a result of shuttered theatres and fewer PPV opportunities like for hotels and airlines. “Licensing is complicated, but things are changing and [PVOD], whether you like it or not, is becoming the new normal,” Godden said.
As a result of what’s happened in the past year, he sees the rise of content-as-a-service (CaaS), cloud-based solutions enabling any service provider to pull content across multiple territories from a single source. That mitigates the complexity and costs of running a VOD service, he said.
Click here to access video of the full presentation. Click here to download the presentation slide deck.
The Content Workflow Management Forum was produced by MESA, the Audio Business Continuity Alliance, Content Localisation Council, Smart Content Council, and the Hollywood IT Society, with sponsorship by Iyuno Media Group, Richey May Technology Solutions, Whip Media Group, Deluxe, Digital Nirvana, Meta, Vubiquity, EIDR, Keywords Studios, Los Angeles Duplication & Broadcasting, Nexus TV, OOONA, Signiant and Titles-On.
