Common Sense Media Talks Family Content IDs at April 13 EIDR APM

Since 2003, Common Sense Media has been the go-to organization for entertainment and technology recommendations for families, with independent, age-based ratings and reviews that parents can turn to in order to navigate the challenges of raising kids in the digital age.

At the April 13 EIDR Annual Participant Meeting the group will be on hand to share how it’s collaborating with EIDR to allow shared partners to have direct access to asset-specific URLs that offer key information, including age recommendations, content assessment/parents’ guide grids, synopsis and more.

“Through our partnerships in the pay TV space, families can find our must have information on some of the premiere cable, telco, and OTT platforms such as Xfinity, Verizon FIOS, AppleTV, Sky, AT&T, and more,” a session descriptor for their presentation (“Supporting M&E and Ensuring the Digital Wellbeing of Kids/Families Everywhere”) reads.

James Rodder, senior director of business development for Common Sense Media, will share how his company, along with the URLs, provides CSM UUIDs so licensed pay TV partners can reconcile the CSM asset IDs to the EIDR IDs, supporting title matching efforts. He’ll provide a brief overview of the company’s resources and how is serves families through its pay TV integrations.

For 2021 edition of the EIDR Annual Participant Meeting, the theme will revolve around adoption of EIDR across enterprises and streaming platforms, with discussions centered on ubiquitous coverage, new adoption paths, and user engagement. Studios, streaming giants, EIDR’s board and more will be on hand to celebrate what EIDR’s accomplished to date, and what’s on the horizon.

For regular program updates for the 2021 EIDR Annual Participant Meeting, click here.

To register for the event, click here.