M+E Connections

At the May 19 Hollywood Innovation and Transformation Summit (HITS) at the Universal Hilton in Los Angeles (and online via MESA’s virtual platform, the MESAverse), Steve Sobel, regional VP of industry solutions for Databricks, will share how media and entertainment companies are increasingly making better use of AI and data to increase engagement, reduce churn and maximize customer lifetime value.

His session — “Winning the Battle for Consumer and Advertiser Attention with Data + AI” — will cover how every content company is battling for audience attention for their direct-to-consumer businesses, and how the advertising ecosystem is under more pressure than ever before to drive performance-based outcomes. The need to personalize the consumer experience is paramount to keeping audiences engaged and driving effective ad targeting solutions.

And while there’s tremendous opportunity around data and AI, many media organizations are struggling to fully make use of the technology and move from experiments to production use cases. Sobel will discuss best practices and real-world machine learning use cases in the broadcasting and studio space as industry leaders move aggressively to personalize, monetize, and drive agility around the consumer and advertiser experience.

“Digital transformation continues to disrupt the media industry, from how advertising is targeted and measured to how content is distributed and consumed. Wrapping your arms around siloed, complex data sources is a challenge for many media companies before even being able to get to advanced data use cases involving AI and ML,” he said. “Many of our customers are looking for platforms to take away the complexity of wrangling big data and being able to drive smarter experiences for consumers, partners and employees and we are excited to continue to partner with companies across the industry as they advance on their journey around big data, AI and analytics.”

The Hollywood Innovation and Transformation Summit event is produced by MESA in association with the Hollywood IT Society (HITS), Media & Entertainment Data Center Alliance (MEDCA), presented by ICVR and sponsored by Genpact, MicroStrategy, Whip Media, Convergent Risks, Perforce, Richey May Technology Solutions, Signiant, Softtek, Bluescape, Databricks, KeyCode Media, Metal Toad, Shift, Zendesk, EIDR, Fortinet, Arch Platform Technologies and Amazon Studios.

To register for the event, click here.

To find out more about upcoming MESA events or to get involved as a sponsor please contact Evie Silvers at [email protected], or Garrett Finley at [email protected]