M+E Connections

CPS 2022: Growing the Business Through Strategic Enforcement

During the session “Growing the Business through Strategic Enforcement: A Case Study” at the CDSA’s Content Protection Summit (CPS) Dec. 6, Ygor Valerio, CEO of LtaHub, used a case study to show the clear business uplift that is gained via effective strategic enforcement.

Richard Atkinson, president of the Content Delivery & Security Association (CDSA), served as moderator for the first of two back-to-back sessions featuring him and Valerio, whose company is a cyber-investigations, intelligence and litigation-support consultancy specializing in Latin America,

The first session focused on the business case around growing the business and the second session was about enforcement, Atkinson noted.

“As we’ve talked about kind of all day, there’s an enforcement side” designed to reduce loss and “be more effective with hammering on the bad guys,” Atkinson said. “We’re going to talk about that second.”

But he explained: “The other side of the coin is how do you take actions which ultimately result in dramatic uplift to the business where  the [businesses] themselves are going ‘Wow.’ I knew Ygor had a particular business case where the actions that they were taking had this dramatic uplift. And, I thought, ‘Case studies are awesome. [They allow] us to kind of take very literal examples from things. And so we thought that we’ll have Ygor talk to us a little bit about what happened, how it happened and just give us some insights on things.”

Noting that LtaHub is a a provider of full scale enforcement programs in the Latin American region, Valerio said: “We’re specialized in the online environment, and we are very specialized in Latin America.  We’re really focused in this region in terms of enforcement … which does not mean that we don’t serve global customers. Actually this is very much our bread and butter. So basically, U.S., Europe and Asia” are regions the company also serves.

In terms of LtaHub’s mission statement, “we like to think that we enable customers to protect their content in any country of the region via enforcement actions, either in or out of courts, analyzing and investigating cases, maintaining centralized investigations and case management,” Valerio said.

He explained: “We’re basically working to stop rogue agents from originating new threats and to mitigate damage. And then, in this capacity, we deal with things such as prosecution efforts, seizures, detentions, control measures, notices, investigations, threat mitigation and then we rely on things like law enforcement cooperation to execute our work but also a lot of open source, intelligent investigation and a few investigations…. We do online investigations. We provide investigation reports to customers and law enforcement. We do boots on the ground investigation.”

The initiatives include an “ongoing conversation with authorities throughout Latin American countries, training of law enforcement agents, agents working on their prioritization strategies,” he noted.

He pointed to a business case to demonstrate how enforcement, if approached strategically, can actually generate exceptional results from a business per perspective – results that he said are measurable and which are not only confined to loss prevention.

He went on to point out that free content made available by pirate websites is monetized by shady advertisements that are displayed on their pages.

The research showed that that “vast majority of the visits” are concentrated on the largest websites, so when a company is designing its strategy, it’s wise to focus its attention on these sites, he said. That’s despite the fact that these cases are usually harder and usually take longer to finish, he added.

 To download the presentation, click here.

To view the entire session, click here.

Presented by Fortinet and produced by MESA, CDSA’s Content Protection Summit is sponsored by Convergent Risks, Richey May Technology Solutions, GeoComply, Signiant, Verimatrix, Shift Media, EIDR and EZDRM.