M+E Europe
Respeecher Brings Keynote Case Study to ITS Localisation
Story Highlights
At the 28th Feb. Innovation and Transformation Summit (ITS): Localisation event attendees will hear from Anna Bulakh, head of ethics and partnerships for voice cloning tool firm Respeecher, as she discusses new technologies in the localisation space.
Bulakh’s keynote case study — “Advancements in Voice Technology” — will examine how it’s becoming harder to distinguish what is real and what isn’t as voice technology continues to advance at a rapid pace. The use cases for this type of technology are huge and companies behind it are creating content which is astounding audiences. Respeecher, a pioneering start-up, has insights into how the technology is developing, how it is being used, and what the future holds.
Following the keynote case study, James Duvall, principal analyst and head of entertainment for Futuresource Consulting, presents “Subs, Dubs? What does the Consumer Think?” The growth in localised content is evident, with the industry busier than ever, but what does the consumer think about it? Do they prefer subs or dubs, how are they viewing and how often? We’re seeing increased demand for English dubs due to the popularity of international content and it is true to say that the success of any content is tied in with the user experience. This analyst-led session we will aim to gain insights into the views of the consumer and hear how viewing habits are evolving.
MESA’s Innovation and Transformation Summit focuses exclusively on the localisation business in media and entertainment and will feature subject matter experts, academics, content creators, and their service provider partners for conference sessions discussing the latest trends in software, hardware, products, and people that drive global content workflows and distribution mechanisms.
The event will be held at the Royal Garden Hotel, 2-24 Kensington High Street, London W8 4PT, as well as online in the MESAVerse, MESA’s virtual work environment for its members and communities.
To register, click here.
The Innovation and Transformation Summit: Localisation is sponsored by AppTek, Signiant, EIDR, Iyuno, Vubiquity, OOONA, and Collot Baca, and is produced by MESA, in association with the Content Localisation Council.
