M+E Connections

Chesapeake Systems (CHESA) production experts took a deep dive into “Systems & Workflow Discovery” during a recent webinar designed for those who manage video production and editing workflows at scale.

CHESA covered various topics to help viewers improve their video editing processes and workflows, and discussed options to provide platforms to enable both remote and on-prem editors to collaborate, as well as the benefits of moving to the cloud for editing and parts of global workflows.

The webinar also addressed roadblocks to enable cloud-based video production and shared tips on how to best enable third-party system integration while still making the user experience productive and efficient.

This webinar also provided practical tips and strategies to improve workflows and optimize systems for maximum efficiency.

“Discoveries, by and large, are something that we typically always do with a customer when they come to us with a need,” according to Tom Kehn, senior solutions architect at CHESA.

Those customer needs include how to upgrade storage or remote editorial pointers, he told viewers.

“The topics are just vast and endless. But we found that digging much deeper into the discovery process, above and beyond kind of like what you do from a presales perspective, brought out a much more tremendous value to our clients because, oftentimes, they’re in situations where they had maybe like a really good engineer or a CTO or somebody that was describing all of their roadmap and decisions and kind of had a really good understanding of their environment. And then that guy’s gone. All of a sudden, [that person has gone] to another place, which we see a lot these days: People leaving and just getting better salary or something, or whatever motivates them.”

Another major issues is that people are “working in the same systems for years and then just realize that they’re ready for an upgrade and that they’re really behind the times and there’s just so much more out there,” he said.

He added: “Oftentimes, we’ve actually proposed and conducted discoveries that sometimes can span the course of an entire year or more, just to make sure that we’re getting all information from all the parties that have a stake in things – be it everyone from the CTO and CEO down to the editor or the data wrangler … or whomever has a hand in the environment and works within that.”

As a result, he said: “We’ve kind of evolved out and built out even more sort of specialized discoveries above and beyond just trying to understand what your storage is and where you want to go and how you’d like to implement media asset management and interviewing all the stakeholders, even getting into complete return on investment and total cost of ownership and driving business decisions about who to hire [and] how much to pay them.”

He went on to explain: “There’s just many more ways in which discovery can be implemented and the results that we can get from that [are] so tremendously valuable to the customers, we’ve actually evolved out and built out a number of different discovery types in order to form discoveries with our clients.”

Also speaking during the webinar were Lance Hukill, chief commercial officer at CHESA, and Kurt Clawson, its VP of solutions.